The Pursuing Private Practice Podcast with Jennifer McGurk and Guest Heather Caplan
In this episode:
Jennifer welcomes Heather Caplan, founder of WIND, to the Pursuing Private Practice Podcast.
Providing events focused on continuing education and connection for weight-inclusive dietitians, WIND fills a gap in the industry by bringing dietitians together for community, education and connection where weight-inclusive care is the norm.
The story of how WIND was conceived, launched and has evolved is what Heather shares with Jennifer in this episode. Together they discuss her own journey of overcoming an eating disorder, the process of un-learning, and the initial confusion of establishing her role as a dietitian with a weight-inclusive approach.
When she discovered the paradigm of Intuitive Eating, Heather expanded her learning curve and embraced the weight-inclusive niche that led to opening her own private practice. Now three years into her own business, together they discuss how a natural progression happened from working with clients, to also supporting other dietitians, and the reward of giving back to the profession and helping to shift the perspective in the industry.
If we’re not having these topics represented at the major Dietetic conferences, let’s have our own conference. -Heather Caplan
Some of the topics discussed include:
- The ways her private practice has evolved from its origins with her prior clientele as a running coach.
- How starting a nutrition podcast early on was the key to growing her practice, and why she shifted her message from addressing clients, to other dietitians who were already listening.
- What sparked the idea to start hosting small conferences to supplement the limited number of HAES-aligned sessions at FNCE.
- How she tested the concept, gathered support, and successfully hosted a small sold-out test event in February 2019 that Jennifer spoke at.
- The benefits of in-person smaller events versus hundreds of people, and the lessons she’s learned with limited event planning experience.
- How WIND is evolving, Heather’s plans for upcoming events in 2020, and how dietitians can get involved.
The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!
ABOUT HEATHER CAPLAN, RD
Heather Caplan is a Washington DC-based dietitian with a virtual private practice. She is founder and director of Weight Inclusive Nutrition and Dietetics (WIND) events, working to reduce and dismantle weight discrimination in healthcare and dietetics. In her practice, she primarily works with active women, disordered eating, and eating disorders, using non-diet and weight-inclusive practices. With fellow dietitian Kelly Jones, Heather hosts an online course (Fit Fueling) for all-level athletes, and fellow dietitians, teaching a combination of sports nutrition and intuitive eating.
Heather hosts the podcast RD Real Talk, highlighting real talk moments in dietetics, how to use the non-diet approach in various nutrition careers.
LINKS / RESOURCES:
- Website: weightinclusivenutrition.com
- Connect with Heather on the Facebook community, on Instagram and Twitter
- Heather’s Podcast – RD Real Talk
- Jennifer’s guest episodes – IE Principle 2-Honor Your Hunger and You can do hard things: Eating Disorder Recovery…
- 2nd Annual NYC WIND Workshop, February 7 & 8, 2020
RESOURCES FROM JENNIFER
- Download the FREE Dietitian Business Plan Roadmap
- Starting a private practice? Beginner Basics is for you!
- Growing your private practice? Dietitian Business School is for you!
- Connect on Facebook
- Connect on Instagram
Pursuing Private Practice offers so many different resources for non-diet dietitians who are starting and growing a business!
- The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!
- If you are actively growing a business, check out Marketing Bootcamp to learn how to set up a marketing plan.
- Check out our Self-Care Video Series to learn how to protect your boundaries as a business owner.