The Pursuing Private Practice Podcast
Your go-to resource for everything related to building and growing your private practice
season 4 is here!
Welcome to the Pursuing Private Practice podcast, hosted by Jennifer McGurk, a Registered Dietitian and business coach.
This podcast is your go-to resource for everything related to building and growing your private practice, whether you’re just getting started, leading your team, or celebrating a season of coasting.
In each episode, we’ll dive into the real stories of dietitians navigating the ups and downs of private practice. You’ll hear about the challenges, wins, and lessons learned from dietitians who help clients reinvent wellbeing on their health journey. Get ready for actionable tips, proven strategies, and a behind-the-scenes look at what it takes to succeed in private practice.
This show will empower you with the knowledge and inspiration to run your private practice like the CEO you are.
Being a CEO means you are
Choosing
Extraordinary
Opportunities
LISTEN TO SEASON 4 NOW
Explore past seasons
SEASON 1
The Pursuing Private Practice Podcast debuted in 2019!
The show began with conversations about nutrition counseling and starting a dietitian private practice.
This season featured insightful discussions on topics like Intuitive Eating, eating disorder recovery, supervision, burnout prevention, and popular business topics such as marketing and systems.
Top Episodes of Season 1
SEASON 2
Running from 2023 to 2024, Season 2 focused on running your business like a CEO, whether as a solopreneur or team leader.
Episodes explored six key areas of business strategy: vision, offer, marketing, finances, systems, and your CEO role.
Top Episodes of Season 2
SEASON 3
In 2025, Season 3 spotlighted dietitian business owners at every stage, from SET UP to START to GROW to LEAD—as well as dietitians who are coasting.
This season explored trending topics in private practice, including effective counseling skills, the influence of tech companies on the market, the pros and cons of accepting insurance, and leveraging private practice experience into scalable offers.
Season 3 emphasizes that there’s no “one size fits all” in business advice.
SEASON 4
Season 4 is out now! This season will focus on nutrition counseling topics to support small business owners in healthcare.
You'll hear from private practice dietitians growing a business in a wide variety of specialties: eating disorders, Intuitive Eating, family feeding, diabetes, food allergies, gluten-free, GLP-1 medications, gut health, functional nutrition, and more!
meet your host
Hi, I'm Jennifer McGurk, a seasoned private practice owner, and I'm here to help you navigate the path to launching your private practice.
With over 10 years of experience, I've built a thriving practice and discovered the immense joy of making a difference in the lives of those who need me most.
My strategies and insight have helped hundreds of business owners:
🌟 Enjoy a flexible schedule
🌟 Maintain control over their work
🌟 Generate substantial income
🌟 Expand their practice by hiring other professionals
🌟 Develop online courses
🌟 Speak at influential conferences
I lead by example.
I work in my zone of genius about 90% of the time. I have hired support for my business and my family so I can show up where I'm needed most. I'm a wife and mom to 3 kids!
WANT TO CHAT WITH US?
REACH OUT TODAY!