

We challenge diet culture and hustle culture. Let us show you how to build a sustainable business that doesn’t include burnout.


We challenge diet culture and hustle culture. Let us show you how to build a sustainable business that doesn’t include burnout.


We challenge diet culture and hustle culture. Let us show you how to build a sustainable business that doesn’t include burnout.

We Support Dietitians in Their Journey as a Business Owner

If you’re just starting out, ready to grow, learning how to scale or honoring boundaries and “coasting” in your business, Pursuing Private Practice has resources for you. We’re ready to get you to the next level in business and ready to support you in practicing self-care so you can actually enjoy your business.
If you’re just starting out, ready to grow, learning how to scale or honoring boundaries and “coasting” in your business, Pursuing Private Practice has resources for you. We’re ready to get you to the next level in business and ready to support you in practicing self-care so you can actually enjoy your business.



Hi, I’m Jennifer McGurk!
Certified Eating Disorders Dietitian & Supervisor
& CEO of Pursuing Private Practice
I’m passionate about helping my clients feel fabulous about food and supporting other dietitians to build a business that makes an impact in this world!
As dietitians, our mission matters. I believe that by changing our client’s relationship with food, we’re changing their lives. In a world where a lot of dietitians feel stuck in jobs that don’t make an impact, I hope to inspire dietitians to create a business that makes a difference.

Hi, I’m Jennifer McGurk!
Certified Eating Disorders Dietitian & Supervisor
& CEO of Pursuing Private Practice
I’m passionate about helping my clients feel fabulous about food and supporting other dietitians to build a business that makes an impact in this world!
As dietitians, our mission matters. I believe that by changing our client’s relationship with food, we’re changing their lives. In a world where a lot of dietitians feel stuck in jobs that don’t make an impact, I hope to inspire dietitians to create a business that makes a difference.
Build Your Business

Start Your
Private Practice
If you’re ready to get the doors of your private practice open, even just virtually, Beginner Basics is for you! This course gives you the answers you need to get everything ready to go!

Grow Your
Private Practice
Dietitian Business School is a membership for dietitians that are growing a private practice. Membership includes business education, group coaching and group supervision, self-care, accountability, and community all in one.

For Every Stage of Business
Sign up for our FREE on-demand training, 5 Essential Business Strategies to Build Your Private Practice, approved for 1.5 CEUs! Create your own strategic business plan and learn the strategies that will move your business forward no matter what stage of business you're in!

Listen to the Podcast
Success Stories
"I have seen so much progress and jumped many hurdles with Jennifer’s program Dietitian Business School. Jennifer has many years of knowledge and experiences that show through her supervision, guidance, and business coaching. It’s been very helpful to gain support from her and the other dietitians in the group.
The bonus classes have helped me navigate various business items like taxes, billing insurance, to caring for clients. The co-working meetings help hold me accountable to complete tasks.
I feel more comfortable knowing I am not alone in the feelings that arise in owning a business that usually can alternate like excitement, fear, and overwhelm.
My latest victory is ending my part time job to pursue my private practice 100%! I am so grateful for the support Jennifer and the Pursuing Private Practice team have provided in building up my business."
Catherine Valadez, MS, RD, LD My San Antonio Nutrition
Sign up for a FREE workshop:
Start Your Private Practice This Week!
Discover the 5 steps you need to take to start a nutrition counseling private practice!
