Introducing the Make More Money Toolkit
Are you tired of feeling stuck with private practice finances?
This toolkit is a strategic, supportive resource to help you map out your personal and business finances—because as a private practice owner, they’re always connected.
You'll get the tools and guidance to:
→ Set realistic goals for your life and finances, starting with where you are right now
→ Connect your business to your life: figure out the "paycheck" you need and how income, expenses, and taxes all fit together
→ Build simple systems that support your financial goals (and make things feel easier!)
→ Feel confident about your pricing, your profits, and the big vision you’re working toward
Managing your money isn’t just about spreadsheets.
It’s about seeing yourself as the CEO of your practice—someone who deserves to feel confident, supported, and well-compensated.
That’s where the Make More Money Toolkit comes in.
What you'll get:
Retreat Replay Video
Get support walking through your real numbers and answers to the most popular questions about private practice finances.
The Private Practice CEO Money Dashboard
Our signature spreadsheet to track revenue, plan for taxes, and set financial goals—with simple plug-and-play formulas.
STEP BY STEP WORKBOOK
Move through the mindset and math with easy-to-follow worksheets to guide your personal and business finances.
Plug-and-Play Templates
Templates for pricing, budgeting, revenue planning, and tax prep—created just for dietitians building sustainable businesses.
This isn’t about becoming an accountant.
It’s about what you need to know about money as a private practice business owner.
And once you feel confident about your finances, everything else in business gets easier.
Let’s get you there.
take a look inside the curriculum
Welcome!
This Toolkit will help you strengthen your money mindset, understand your finances, and feel empowered to run your private practice like a CEO.
You’ll explore your relationship with money, reflect on what you truly value, and gain clarity on the numbers that drive your business. By the end, you’ll feel more confident making financial decisions that support both your business and your life.
Money doesn’t have to feel overwhelming
THIS TOOLKIT IS AVAILABLE IN OUR BUSINESS SCHOOL PROGRAM
Hi, I'm Jennifer McGurk
Dietitian, CEO of Pursuing Private Practice, and someone who’s been through every financial situation imaginable.
I’ve had months of barely making it—and months of exceeding my biggest goals.
I’ve paid myself too little (and too much), reinvested wisely (and not-so-wisely), and learned how to create a financial system that works for every budget.
Now I’m here to help you do the same—with lessons from a decade of private practice experience.
You deserve to feel confident about your business finances
MONEY MINDSET STARTS WITH KNOWING YOUR NUMBERS
Is this toolkit for me?
THIS TOOLKIT IS FOR YOU IF:
You feel unsure about your private practice finances and want clarity around your numbers
You need a system to organize business revenue, expenses, and taxes
You want a strategy for how and when to pay yourself
You’re ready for a plan that aligns with your values and supports your lifestyle
You want a tool that simplifies financial decisions and sets you up for growth
THIS TOOLKIT IS NOT FOR YOU IF:
You haven’t set up your business yet… honestly, this toolkit will be too advanced for you.
You aren’t ready to look at your numbers (we get it… but this toolkit won’t do it for you)
You have a CFO (Chief Financial Officer), bookkeeper, accountant, and financial planner (they will teach you everything in this toolkit!)
You already have a system that helps you meet your income goals and feel supported financially (in that case, amazing—keep going!)
4 weeks to Figure Out Your Finances
[WEEK 1] Money Mindset
Unpack the beliefs holding you back and build a healthier relationship with money.
[WEEK 2] Life Finances
Understand your current expenses, your desired lifestyle, and how your income supports both.
[WEEK 3] Business Finances
Map out your revenue, expenses, profit, and tax plan so you can pay yourself with confidence.
[WEEK 4] Team Finances + Boundaries
Learn how to plan for hiring (even if you’re not ready yet) and set financial boundaries that protect your time, energy, and goals.
This isn’t just another passive replay
It’s a step-by-step implementation experience so you can make real changes and feel supported every step of the way.