You're a dietitian who wants to help clients, make some extra money, and have flexibility and autonomy over your career.
Starting a private practice is hard work. But it's the kind of hard work that transforms you, both personally and professionally.
Especially if you’re a dietitian stuck in a tech company or a job that leaves you drained, this is your chance to reclaim your passion and build a business that actually feels like yours.
The best part? You don’t have to figure it out alone.
Sign up for this free checklist!
Print it out, save it, and check off each item one-by-one.
Mindset shifts to start your business
Embracing a growth mindset is crucial for overcoming challenges.
Important legal decisions & not important decisions
Get clarity on what legal decisions are ones you should research.
When to niche down to an ideal client
(it might not be when you think!)
How taking payments from clients is surprisingly easy
You don't have to drive yourself crazy over getting paid!
The quickest way to
land your first client
Get ready to celebrate because you're about to land your very first client!
Build a strong support network for success
Being an entrepreneur can be lonely - but it doesn't have to be!
Hi, I'm Jennifer McGurk
Dietitian and CEO of Pursuing Private Practice
Your Guide to Help You Start Your Private Practice
I'm a dietitian, passionate about health and wellbeing, and the CEO of Pursuing Private Practice. I'm a wife and mom to 3 boys.
I had a private practice for over 10 years as a Registered Dietitian, Certified Eating Disorders Specialist, and Clinical Supervisor. I made alllll the mistakes in building my business and I’m here to tell you that you don’t have to make those mistakes too.
Business WILL have ups and downs. I celebrate the wins AND understand the need to vent frustrations. But the journey is worth it and business ownership leads to more flexibility, more freedom, more impact, more money, and more satisfaction.
Starting my private practice was the first step in building a scalable business. I slowly built my caseload to full-time, hired another dietitian, and then created an online course. I started to help others in business and that’s how Pursuing Private Practice was born.
I believe in your ability to become an amazing business owner.
Are you ready for private practice?
This checklist is for you if:
You’re fed up working for someone else, doing things you don’t love, on someone else’s schedule
You’ve dreamed about starting your own private practice and don’t know where to start
You want to get paid what you’re worth, not what your boss tells you the pay scale is for your job rating
You want clear, step-by-step guidance on how to get started
This checklist is not for you if:
You want a get rich quick scheme
You’re not committed to putting in the time and effort to build a private practice, even if you had all the free time in the world
You’re happy working for someone else and just “punching the clock”
You don’t have the passion to get your message out into the world