Go from overwhelmed to empowered

Our Toolkit "Open For Business" will teach you how to SET UP your dietitian private practice in 30 days. Step into the role of business owner and accept your first private practice client (and, YES, within 30 days!).

THIS TOOLKIT IS AVAILABLE IN THE BUSINESS SCHOOL PROGRAM

Welcome future business owner!

Are you ready to get step-by-step guidance on starting your nutrition private practice?

This toolkit is taken directly from the SET UP stage of business in our coaching program, Business School.

Consider this toolkit as a private practice prerequisite that will give you the foundation to step into the role of business owner.

This toolkit gives you the foundation to accept your first client.

BUT IT DOESN'T END THERE.

You will also have the courage to present your practice to your target market!

Courage leads to confidence

In just 30 days, you will step into the role of business owner:

GOODBYE, NEGATIVE EMOTIONS

Overcome all the negative emotions that are holding you back from starting your business

A VALUES-ALIGNED VISION FOR THE FUTURE

Develop a vision for your business that aligns with your values and goals

STEP BY STEP CHECKLISTS

Get the step-by-step checklists to set up your business with ease and be ready to accept your first client!

ALL THE TEMPLATES

Have all your paperwork ready to go, including swipe files and templates!

Our curriculum includes:

💗 Mindset shifts to start your business

Embracing a growth mindset is crucial for overcoming challenges and achieving success in your business.

⭐️ Important legal decisions & ones you shouldn’t worry about

Get clarity on what legal decisions you need to make when it comes to protecting your business.

🙌 When to niche down to an ideal client (hint: not at the beginning!)

No more wondering when it's the right time to start niching down!

💵 How taking payments from clients is surprisingly easy

You don't have to drive yourself crazy over getting paid! We show you how to make it easy.

💻 Decide which onboarding system you will use for your private practice.

We have an EMR showcase!

📂 All the private practice forms you need:

Initial Assessment Form, Office Policies Form, Authorization to Release Information Form, Credit Card Authorization Form, Good Faith Estimate Template, Superbill Template, and more!

Look inside the curriculum

Welcome! The SET UP Stage of Business Shift Your Mindset for Success Execute Important Legal Decisions Define Your “Ideal-ish Client” Create An Irresistible Offer You’re Open For Business! BONUS: Swipe files for your private practice BONUS: “Balancing” a job and private practice BONUS: Set Up Your Office and the Pros/Cons of Insurance Additional Bonuses

Welcome!

In this introduction, you’ll get an overview of what’s ahead and learn how each lesson builds on the next.

You’ll also set your intention for the toolkit and start shifting into the mindset of a business owner who is ready to take action.

The SET UP Stage of Business

The SET UP Stage Of Business

In the SET UP stage of business, it's time to take action and set a date to officially open your practice within the next 30 days. This stage is all about laying a strong foundation to confidently begin accepting clients while embracing the identity shift of becoming a business owner.

The SET UP graduation checklist will be your guide through every step of this process. It helps you stay organized, track your progress, and celebrate each small win along the way.

You’ll use it to make sure all the pieces are in place, from paperwork to pricing, so by the end, you’re officially ready to open your practice with confidence.

Shift Your Mindset for Success

Execute Important Legal Decisions

Execute Important Legal Decisions

This lesson is all about making your business official. You’ll choose your business structure, register your name, and set up the legal and financial pieces that protect your practice and help it run smoothly.

You'll learn the basics of profit and loss in business, paying taxes, and how to estimate your hourly rate.

You’ll also apply for your EIN and NPI numbers, open a business bank account, and learn the basics of separating your finances.

Define Your “Ideal-ish Client”

Define Your “Ideal-ish Client”

Every successful business starts with knowing who you want to help and what problems you solve. This week, you’ll identify the types of clients you feel called to serve and explore what challenges they face, what motivates them to seek help, and how your services can make a difference.

By the end, you’ll have a clear picture of your “ideal-ish” client, at least 3 pain points you will solve, and how to speak to them in a way that connects and inspires action.

Create An Irresistible Offer

Create An Irresistible Offer

Set up your first offer for clients and have a process for how a client will onboard when they purchase.

You’ll decide what services you want to offer, how to package them, and what pricing model makes the most sense for your business and your ideal client.

You’ll weigh the pros and cons of single sessions versus packages and start building an offer that feels both valuable and sustainable.

You’re Open For Business!

You’re Open For Business!

It’s time to make it official! You’ll learn how to announce that you’re open in a way that feels authentic to you - whether that’s sharing it with your network, posting on social media, or reaching out to potential referral sources. This step is about visibility and confidence, so you can proudly share your new business with the world.

You’ll make a plan to show up in at least five different ways so potential clients know how you can help.

BONUS: Swipe files for your private practice

BONUS: “Balancing” a job and private practice

BONUS: “Balancing” a job and private practice

If you’re starting your practice while still working another job, this bonus will help you find balance as much as possible. You’ll explore how to manage your time, protect your energy, and grow your business at a realistic pace that fits your current season of life.

This is a perfect bonus for anyone working at a nutrition tech company while growing their own private practice.

BONUS: Set Up Your Office and the Pros/Cons of Insurance

BONUS: Set Up Your Office and the Pros/Cons of Insurance

This lesson helps you think through where and how you want to work - whether it’s a home office, virtual setup, or rented space.

You’ll also explore the pros and cons of accepting insurance, so you can make a decision that fits your goals and comfort level.

We include a video and template for tracking insurance claims to make your life easier.

Additional Bonuses

DECIDE YOU'RE READY

LEARN MORE ABOUT BUSINESS SCHOOL

THIS TOOLKIT IS AVAILABLE IN OUR BUSINESS SCHOOL PROGRAM

Hi, I'm Jennifer McGurk

Your Guide to Help You Start Your Dietitian Private Practice

I was in private practice for over 10 years.

Making an impact in the world on my own terms is the best part of private practice.

And I also got to:

Enjoy flexibility over my schedule
See the clients that I wanted to
Work in my zone of genius
Make money to support my family

My business eventually scaled beyond private practice and I hired other team members and started a group private practice, created online courses, hosted a podcast, and frequently spoke at conferences.

My private practice started it all.

I will always be grateful for deciding I was ready to open my business a decade ago.

Is this toolkit for me?

THIS TOOLKIT IS FOR YOU IF:

You want clear step-by-step directions on how to start your private practice

You currently work for a tech company, but want to start taking clients of your own

You are ready to dedicate time and energy to get set up (and YES, the hard work is worth it!)

THIS TOOLKIT IS NOT FOR YOU IF:

You've already started your business and are actively growing your audience

You plan to work for a tech company forever (you won't need this!)

You want someone else to do the work for you (put your money into another resource!)

30 DAYS OF TRAINING + 30 DAYS OF BONUSES

[WEEK 1]

Shift Your Mindset for Success

[WEEK 2]

Execute Important Legal Decisions

[WEEK 3]

Define Your "Ideal-ish Client"

[WEEK 4]

Create Your First Offer and Onboarding System

[WEEK 5]

Announce you're Open For Business!

[WEEK 6]

Finalize your office space, and understand the pros/cons of insurance

[WEEK 7]

Learn about the basics of marketing, networking, and visibility

[WEEK 8]

Decide how to set up your support system for the ups and downs

THIS TOOLKIT IS AVAILABLE IN OUR BUSINESS SCHOOL PROGRAM

LEARN MORE ABOUT BUSINESS SCHOOL