From Struggling to Thriving:
Hear from dietitians and other non-diet professionals
who transformed their businesses with our programs!
Business School was exactly what I needed in order to launch my private practice! It was intentionally created to provide the perfect balance of teaching, accountability, and community to help me understand what it takes to start and run a values-driven business. I didn't realize how important it was to find business coaching without a side of "hustle culture" (similar to diet culture) and Jennifer and her team at Pursuing Private Practice provide support and direction that aligns with my values as a weight-inclusive, anti-diet dietitian. I have already recommended this program to a bunch of people, and if you are a dietitian, therapist, or anyone who is looking to start a business I highly recommend Business School!
Molly Bremer MS RDN
Mosaic Nutrition, LLC
Being a member of Business School since the inception of Dietitian Business School, and working with Jennifer even before that as a supervisee, has been pivotal to the growth of my business as well as my skills as an anti-diet dietitian. Since working with Jennifer, I've grown my caseload, launched an online course, hired an associate dietitian, navigated maternity leave and my return to work as a new mom, as well as numerous seasons of growing, scaling and coasting as a nutrition business owner. Jennifer's expertise, compassion, support and guidance have given me the confidence to go for my business dreams while also prioritizing my boundaries. She is genuine, passionate and caring and is an invaluable asset to anyone who owns a private practice!
I made it a little more about you in case that helps with your new business coaching offer - if you'd like me to edit it to make it more about Business School let me know!!
Taylor Wolfram, MS, RDN, LDN
I loved EVERYTHING about Business School!! Meeting so many other anti-diet professionals, being in a group where so many others are experiencing the same things in their businesses, learning from others, having so many resources, the list goes on and on! But really - the Business School community is absolutely amazing!
Stephanie Dorfman MS, RD
All the tools you need for starting or expanding a nutrition practice have been thoughtfully created, and allow you to tailor your experience while going at your own pace. But the best part is what shines through all of it, and that is Jennifer's generosity and enthusiastic spirit. Jennifer is a champion of her fellow RDs, and looks forward to seeing you succeed in the ways that matter most to you."
-Samantha Lewandowski, MS, RDN, LDN, CEDRD-S
Big Picture Nutrition, LLC
“Pursuing Private Practice helped me figure out how to weave together the stuff that I have to do as a business owner with the stuff that I want to do as a dietitian.
When starting a business, there's a ton of information to sift through. As a dietitian, some of that information doesn't really make sense and having a resource that understands where you are and where you want to go is vital.
Pursuing Private Practice helped me cultivate a private practice that I am proud of!"
Jessica Oswald
My Friendly Nutrition
I wanted to say thank you and tell you how grateful I am that I found Pursuing Private Practice. While starting my own practice was something that I had thought about doing, I am not sure I would have ever done it without stumbling upon you and your team and your courses. They gave me the nudge I needed, made me feel immensely supported and provided so many invaluable resources.
You have helped me to learn so much about business and I have been able to use all of that information to build a strong foundation for my practice. From boundaries to systems to my ideal client - I feel like I have so much information to help me continue to grow.
Your Facebook group has also been invaluable. It has been a place to learn, find support and community and so many wonderful resources in all the other dietitians.
Thank you for everything you have provided - for talking about the ups and downs, the authenticity, everything!! You have truly changed my trajectory and I am excited to see where things go!
Rebecca Zeltmann, MS, RD
"Pursuing Private Practice was the jumpstart I needed for my business.
I was floundering before, trying to figure out how to run my business, and now I have some real direction and actionable goals I can achieve. I love the community and how much support I feel in our group calls. Jennifer is the best cheerleader and mentor! She is so enthusiastic about what she does and it inspires me.
I highly recommend Jennifer and her program to any dietitian with a private practice!"
-Kelly Neilson, MDA, RD, LD
Nutrition for Hope
"Dietitian Business School is one of the best business decisions I have made since opening my private practice.
Joining this amazing, friendly, helpful community of dietitians has made me feel more connected, confident, and knowledgeable. When I am faced with a difficult business decision or an unusual client situation, everyone in the group has my back. The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40! I admit I was at first hesitant to join due to the monthly fee, but I can say with confidence that the return on investment has made the cost absolutely worth it."
-Penelope Taylor, MS, RDN, LD
Stellar Health Nutrition
"Dietitian Business School is one of the best business decisions I have made since opening my private practice.
Joining this amazing, friendly, helpful community of dietitians has made me feel more connected, confident, and knowledgeable. When I am faced with a difficult business decision or an unusual client situation, everyone in the group has my back. The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40! I admit I was at first hesitant to join due to the monthly fee, but I can say with confidence that the return on investment has made the cost absolutely worth it."
-Penelope Taylor, MS, RDN, LD
Stellar Health Nutrition
"Jennifer's course was the jumpstart I needed for my business.
I was floundering before, trying to figure out how to run my business, and now I have some real direction and actionable goals I can achieve. I love the community and how much support I feel in our group calls. Jennifer is the best cheerleader and mentor! She is so enthusiastic about what she does and it inspires me.
I highly recommend Jennifer and her program to any dietitian with a private practice!"
-Kelly Neilson, MDA, RD, LD
Nutrition for Hope
"Dietitian Business School is one of the best business decisions I have made since opening my private practice.
Joining this amazing, friendly, helpful community of dietitians has made me feel more connected, confident, and knowledgeable. When I am faced with a difficult business decision or an unusual client situation, everyone in the group has my back. The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40! I admit I was at first hesitant to join due to the monthly fee, but I can say with confidence that the return on investment has made the cost absolutely worth it."
-Penelope Taylor, MS, RDN, LD
Stellar Health Nutrition
"Listing out the supportive aspects of Dietitian Business School is easy:
All the tools you need for starting or expanding a nutrition practice have been thoughtfully created, and allow you to tailor your experience while going at your own pace. But the best part is what shines through all of it, and that is Jennifer's generosity and enthusiastic spirit. Jennifer is a champion of her fellow RDs, and looks forward to seeing you succeed in the ways that matter most to you."
-Samantha Lewandowski, MS, RDN, LDN, CEDRD-S
Big Picture Nutrition, LLC
Aside from the very helpful business lessons, I absolutely love the weekly group calls. The consistency of face-to-face time with the group is what I look forward to most and it's so encouraging and supportive. It is a great way to network with other dietitians and feel a sense of community when you work from home!"
Shannon Costello, RDN
Chef Shannon Nutrition
"Business School has provided me with invaluable support to grow my business.
The modules give you all the information you need to set up the systems in your business, build a brand, and start marketing. The group coaching calls and Facebook group have helped me to stay connected, get my questions answered, and build a community of like-minded entrepreneurs who I can get feedback from as we all grow our businesses together. Jennifer's enthusiasm and expertise also helped with my confidence because I feel like I have everything I need to tackle all of the hard things that come up in growing a business."
-Alyssa Snow Callahan, MS, RDN
Nourished with Kindness
"Pursuing Private Practice has been pivotal in helping me understand the foundations of a solid business platform.
I have been a dietitian for over 20 years and even though I have a thriving private practice, I have wanted to enhance my business skills for a long time now. As dietitians, we are not trained in business development and management, and this program has been fundamental in helping me in those areas.
The members-only Facebook group as well as the business meetings and workshops have been extremely helpful and an invaluable asset.
I highly recommend Pursuing Private Practice. It not only will help you from a business standpoint, but it will help you personally and professionally in ways you cannot even imagine until you are a part of the wonderful community."
-Jacquelyn Stern, RDN
Annapolis Nutrition
"Joining DBS has been one of the best decisions and investments I have made as far as growing my business.
I've paid for other programs that were so poorly organized or so boring that I never completed them. What really sets DBS apart is that there are weekly group calls that keep you engaged in the program and offer so much support in addition to the curriculum.
I signed up for the Annual Option so that I could get full access and that has been totally worth it! I've hired my first employee (a dietitian) and hired an intern since joining DBS a few months ago. The information on how to scale and the hiring tools were so helpful and saved me a lot of time and headaches! If you are on the fence, I would say go for it!"
Heather Rudalavage, RDN, LDN
Intuitive Nutrition
"Dietitian Business School is an invaluable resource for all dietitians who want to enter into private practice or grow their business.
Jennifer is very communicative and supportive in the Facebook group and is willing to help out to the best of her ability! She makes it seem like she is always available for us.
I know for a fact that setting up my business wouldn't have gone as smoothly as it did if it wasn't for Jennifer and her Dietitian Business School!
I whole-heartedly recommend this resource to all dietitians!"
Courtney Bellino, MS, RD, LDN
Feed and Flourish
"I’m so glad that I invested in this program when I did.
I’m reflecting back to where I was when we had our first phone call and I was so hurt, lost, and angry. I had googled the symptoms of burnout just because I was curious and I checked every box. It’s frustrating thinking about how much I love working with people in repairing their relationship with food and their bodies. That was my full time job, but it wasn’t meeting that need. It definitely wasn’t my interaction with the patients and their families that led to that either – it was stemming from the business decisions that were being made and how powerless I felt in my own role.
Pursuing Private Practice helped me see that it’s possible to do what I love, charge what I’m worth, and practice in line with MY ideals."
Jen Haefele, RDN
RDN Jen
"The Pursuing Private Practice community has been everything I needed and more!
I was very nervous to make this investment in myself, but Jennifer and the entire community has made me feel extremely welcome. Yes, it is a big group of aspiring entrepreneurs, which could be overwhelming, but in fact, it is just a big group of people who have been/are in the same position as you! So many resourceful people to reach out to, ask questions to, and learn from.
The content from each lesson of the course provides me with material to help me feel confident when making decisions and gives me a path to follow to continue moving forward. Overall, this course has been a great investment so far. I am learning and growing as a dietitian and business professional with each lesson, post in the Facebook group, group call, and question to Jennifer. I could not recommend it more!"
Stephanie Dorfman, MS, RD
Stephanie Dorfman Nutrition
"I can say with 100% confidence I would not be where I am today without Pursuing Private Practice.
I feel so supported and confident in this new role as a business owner and truly have PPP to thank for that. I love that you can work through the lessons at your own pace and then go to the FB group to ask questions. Having your own business can be lonely and it is just so nice to know I have this huge support system within the group.
If you are thinking of joining - do it! You will not be disappointed."
Shay Tinari, MS, RD, LDN
Shay Tinari Nutrition
"If what you need and want is someone to believe in you as well as show you how it’s done, I would definitely recommend Pursuing Private Practice.
Jennifer will feel like a good friend right away, and she is the kind of friend we all want to have - she creates a safe space and encourages us to share our feelings, she is really good at encouraging you and making you believe in yourself, she pushes you to prioritize self-care, and she is a wealth of knowledge (and if she doesn’t know the answer, she will do her best to find it for you!). Jennifer has been so flexible with me, as well as so warm and kind.
She also is doing her very best to give us a course that serves us well - she surveys us every month on what we would like to see in the course. If you don’t get the answer you need in the course content - no worries! There is an AMAZING Facebook group where you can go to get all of your individual questions answered, by Jennifer and others. It’s been really beautiful to see people post vulnerable things in the Facebook group, and see the community responding so supportively.
I love being a part of such an inclusive and encouraging group, surrounded by other awesome professionals.”
Fiona Young, MS, RD
"This is the kind of resource you'll wish you had from day one as a business owner in dietetics!
Jennifer fills all the gaps and alleviates the isolation you feel as a dietitian entrepreneur—providing supervision, co-working, business coaching, specific tips and practical steps. And the whole time you know she is really on YOUR team, wanting nothing more than for you to feel supported, connected, and well-equipped to build your business in a way that works for you!
One of my favorite aspects of DBS has actually been the co-working hours, seeing others in action and sharing goals, while we hunker down together—virtually!—and feel like we're in the same room!"
Heather Caplan, RD
Host of RD Real Talk
"I invested in Dietitian Business School and Pursuing Private Practice when I realized I was very alone in my effort to build a private practice.
Not only was I alone, but my business hadn't progressed much in the last 9 months since opening. Now it's been another 9 months since joining Jennifer's group and I am MILES ahead of where I was.
Dietitian Business School teaches and models how and why to have a team surrounding you constantly. I hired my first contractor because of DBS and I'm looking forward to hiring my first employee soon! Working with a team feels great and I see a path forward to grow my business without running myself into the ground.
I've also made peer connections because of DBS that continue to be a source of support, collaboration and accountability. Jennifer always says that the act of investing in your business is what allows it to grow and she is spot on. I'm looking forward to building on what I've learned in DBS and will be recommending DBS to anyone who needs it!"
Lauresa Larson
"I have seen so much progress and jumped many hurdles with Jennifer’s program Dietitian Business School.
Jennifer has many years of knowledge and experiences that show through her supervision, guidance, and business coaching. It’s been very helpful to gain support from her and the other dietitians in the group.
The bonus classes have helped me navigate various business items like taxes, billing insurance, to caring for clients. The co-working meetings help hold me accountable to complete tasks.
I feel more comfortable knowing I am not alone in the feelings that arise in owning a business that usually can alternate like excitement, fear, and overwhelm.
My latest victory is ending my part time job to pursue my private practice 100%! I am so grateful for the support Jennifer and the Pursuing Private Practice team have provided in building up my business."
Catherine Valadez, MS, RD, LD
My San Antonio Nutrition
"Don't start your private practice without doing this program first - you won't regret it!
I had already started my private practice, doing video consulting only, and felt ready to move into in-person consulting in an office, and I didn't really have the confidence to know where to start.
I began the program and immediately wished I had done it before I started my practice - it would have made everything much easier and less stressful!
This program is a must if you are even considering private practice, because Jennifer walks you through essentials like understanding why you want to do private practice and how you want to practice (aka figuring out your niche).
She also diffuses intimidating subjects like writing a business plan, setting up your office, taking payments, and deciding on how you'll do your record-keeping, aspects I hadn't given nearly enough thought before the course (my powers of avoidance are stellar).
Her checklists are so helpful for getting organized, something I can sometimes struggle with when the stakes feel high. Most importantly, she provided guidance on figuring out how to set my rates, something I was really floundering with!
-Glenys Oyston, Dare to Not Diet
"I have seen so much progress and jumped many hurdles with Pursuing Private Practice.
Jennifer has many years of knowledge and experience that show through her supervision, guidance, and business coaching. It’s been very helpful to gain support from her and the other dietitians in the group.
The bonus classes have helped me navigate various business items like taxes, billing insurance, to caring for clients. The co-working meetings help hold me accountable to complete tasks.
I feel more comfortable knowing I am not alone in the feelings that arise in owning a business that usually can alternate like excitement, fear, and overwhelm.
My latest victory is ending my part-time job to pursue my private practice 100%! I am so grateful for the support Jennifer and the Pursuing Private Practice team have provided in building up my business."
Catherine Valadez, MS, RD, LD
My San Antonio Nutrition
Leah got the support she needed from many different members in various stages of business.
Kirsten felt so supported as she transitioned her private practice into full-time!
Amanda increased her confidence and motivation to open up her private practice and grew to full-time (with a waiting list) within 1 year!
Kirsten felt so supported as she transitioned her private practice into full-time!
Nicole loved the content, supervision, co-working, but most importantly the family environment that Dietitian Business School has formed.
Amie got her money’s worth in the first 2 months of the program!
Angela said this program was the best investment into her private practice.
Amie got her money’s worth in the first 2 months of the program!
Taylor confidently grew her practice and eventually hired her first employee for her business!
Emily used all of our program’s tools to delegate and scale and step into the next level of her business.
Christine gained the confidence she needed to grow her private practice!
