Become the business owner you are
meant to be
Business School is a monthly membership for professionals to start & and grow a business.
You want to start and grow a business and….
don’t know how to get your business set up
feel imposter syndrome about being a business owner
aren’t sure if you have the money to invest
don’t love marketing and selling
don’t know if you could replace your job salary
don’t have business friends that just get all of the ups and downs
We believe that most business owners
do not take up the S P A C E they deserve.
You are on a mission to help your clients
Pursuing Private Practice is on a mission to support
When you go after what you want,
you take up space.
🙌🏻 Work on your business & reach your goals
💕 Create meaningful impact
🤍 Take care of yourself & honor boundaries
💰 Make more money
🤗 Take Fridays off & love what you do
A monthly membership that includes education, connection, and support throughout the different stages of business
Business School is a match for...
AND Business owners-to-be are welcome!
Business School is for business owners in the SETUP, START and GROW stages of business.
When you join Business School, you will begin our program at YOUR stage of business.
If you are scaling, then we have another program for you called EXPAND!
take a look
INSIDE OUR PROGRAM
Each stage of business has a specific curriculum to help you identify what you need to work on, solve problems, see results, and then move to the next stage of business
Customized business education for starting and growing your business
Templates to make your life easier
Workbooks to support your business planning
Encouragement to do the work
A graduation checklist for each stage of business
Open for business within 30 days
You’re ready to put a date on your calendar.
Open your business within 30 days and
set up a strong foundation to begin to accept clients.
Shift Your Mindset for Success: You will graduate after you can recognize automatic negative thoughts and challenge them with mindset shifts.
Execute Important Legal Decisions: You will graduate when you have legally set up your business entity and have a plan for paying taxes.
Define Your Ideal-ish Client: You will graduate when you can name your ideal-ish client and at least 3 pain point problems that your business solves.
Create Your First Offer: You will graduate when you have set up your first offer and have a process for how a client will onboard when they purchase.
A Sustainable Side Hustle:
Your First 5 Clients
Get your first few clients with confidence.
Start your sustainable side hustle and
see your first few clients keep coming back.
Present Your Practice: You will graduate when you have announced that you are open for business in at least 5 different ways!
Network to Build Relationships: You will graduate when you have introduced your business to 10 people and formed genuine connections with at least half of them.
Decide to Like Selling: You will graduate when you've had at least 10 inquiry calls and can confidently explain what you do (aim for this to be under 3 sentences!).
Deliver Client Results: You will graduate when you've had 5 clients follow up and keep coming back (this means at least a few appointments!)
Grow Your Impact:
Fully Booked (on your terms!)
Grow your business until you’re fully booked,
but on your terms: your ideal clients, your flexible schedule, your desired profit, and within your boundaries.
Make More Money: You will graduate when you have organized your finances, understand pricing strategy, and are making the amount of money that you desire.
Streamline Your Systems: You will graduate when you can brainstorm, plan, execute, and evaluate a new system and know the criteria to upgrade systems.
Multiply Your Marketing Results: You will graduate when you know what works to bring in the desired amount of leads to drive your ideal client conversion rate.
Transform Your Brand: You will graduate when you have articulated your brand story and understand your brand position in the market.
Connected Coasting: Reject Diet Culture In Business
Coasting makes your business stronger.
Connect to your values and reject diet culture in business
telling you you’re not good enough when you desire to coast.
Enforce Your Boundaries: Your boundaries evolve as your life and business shift and change. You will need to communicate new boundaries.
Prioritize Self-Care: Decide on your non-negotiable self-care, how to execute a self-care plan, and solutions for what gets in the way.
Understand Your Personality: You will gain more insight into how to work with your personality, and understand your innate strengths and weaknesses.
Behind the scenes
check it out
Business School is the education you need to build a business...
... but business friends don't let business friends "just buy courses"
You need accountability!
✨ Weekly Connection Calls ✨
Hang out with people that get it.
Our weekly connection calls may include:
- Q&A time with the Pursuing Private Practice team
- Self-care events
- Co-working sessions
These calls are held weekly at a variety of times throughout the month.
✨ An Amazing Community ✨
Our Facebook Group is where you will find your new support system for business AND for YOU:
- Support when you feel lonely, isolated, frustrated, or just want to vent.
- Celebrate a huge win, your biggest revenue month to date, or a client finally reaching a goal.
- Be in a community with like-minded professionals
Trust us, we get all the emotions that you feel on a daily basis as a business owner.
"Business School was exactly what I needed in order to launch my private practice!"
It was intentionally created to provide the perfect balance of teaching, accountability, and community to help me understand what it takes to start and run a values-driven business. I didn't realize how important it was to find business coaching without a side of "hustle culture" (similar to diet culture) and Jennifer and her team at Pursuing Private Practice provide support and direction that aligns with my values as a weight-inclusive, anti-diet dietitian. I have already recommended this program to a bunch of people, and if you are a dietitian, therapist, or anyone who is looking to start a business I highly recommend Business School!
Molly Bremer MS, RDN
Mosaic Nutrition, LLC
HERE IS WHAT YOU GET
Access to our Business School curriculum
Business School contains easy-to-digest business courses with a huge return on investment. Each course has the "need to know" information + guides + templates + support. Every course is included in your membership!
Time with the Pursuing Private Practice team
Our team is experienced at supporting professionals build a business. Not only have we grown Pursuing Private Practice as a team, we have helped hundred of professionals grow their businesses.
A community of support
How often do you get the chance to ask business questions to a group of like-minded professionals? The Pursuing Private Practice team is in the Facebook Group Monday-Friday offering support.
A marketing opportunity
Every member of Business School will have an invite to get featured by Pursuing Private Practice to help you market your business! We have a Professional Directory for you to add your information and increase your visibility.
OUR MEMBERSHIP IS $197/month
"You have truly changed my trajectory!"
I wanted to say thank you and tell you how grateful I am that I found Pursuing Private Practice. While starting my own practice was something that I had thought about doing, I am not sure I would have ever done it without stumbling upon you and your team and your courses. They gave me the nudge I needed, made me feel immensely supported, and provided so many invaluable resources.
You have helped me to learn so much about business and I have been able to use all of that information to build a strong foundation for my practice. From boundaries to systems to my ideal client - I feel like I have so much information to help me continue to grow.
Your Facebook group has also been invaluable. It has been a place to learn, find support and community and so many wonderful resources with all the other dietitians.
Thank you for everything you have provided - for talking about the ups and downs, the authenticity, everything!! You have truly changed my trajectory and I am excited to see where things go!
Rebecca Zeltmann, MS, RD
The Enjoyable Plate
Our Company Values
Pursuing Private Practice believes that every business owner should have the right to take up space. Our values reflect our company mission but also reflect who we are as humans.
Any business is built to solve a problem for an ideal customer. We believe our mission makes a difference in the world, and we empower dietitians to solve the many challenges that come up when building a business. We respect continuous growth within our community. As we learn more and receive feedback, we reserve the right to improve our programs depending on the needs of the market.
Businesses solve problems and make a difference in the world. We honor our purpose as a team by providing a transformation for our ideal clients, asking for feedback, making necessary changes, and teaching others how to serve their own market.
We vow to empower business owners with trustworthy & reliable business education. We honor authenticity by being honest and upfront with one another as a team and give our clients the same respect.
We understand that connection is vital to building a business. Collaboration between our team makes our company stronger and collaboration among our community creates a solid foundation of trust, accountability, and inspiration.
The best gift is a referral from a client who has had an amazing experience with our company. We teach our clients how to build a business that provides a transformation for both the business owner and their clients.
Hi, I’m Jennifer McGurk - A successful business owner and your mentor to start and grow your own business.
I had a private practice for over 10 years as a Registered Dietitian, Certified Eating Disorders Specialist, and Clinical Supervisor. I made alllll the mistakes in building my business and I’m here to tell you that you don’t have to make those mistakes too.
Business WILL have ups and downs. I celebrate the wins AND understand the need to vent frustrations. But the journey is worth it and business ownership leads to more flexibility, more freedom, more impact, more money, and more satisfaction.
When I started my private practice over 10 years ago, there was no roadmap of what to do. I spent hours on Google, read business books, and talked to a few close mentors.
When I was finally “ready” to open, I waited another FULL YEAR because I didn’t have my “perfect business name."
Was it really about the name? No.
Was it anxiety and fear? Absolutely.
I decided to challenge myself and do something I had never done before: I took a week to set up my business after years of research and then actually told people I was taking clients. I still remember all of the emotions when I booked my very first private practice client.
Starting my private practice was the first step in building a scalable business. I slowly built my caseload to full-time, hired another dietitian, and then created an online course. I started to help others in business and that’s how Pursuing Private Practice was born.
I’m honored to say Pursuing Private Practice has worked with over 300 professionals in the various stages of business. I’d be honored to work with you too!
I believe in your ability to become an amazing business owner. My goal is to inspire you to take up space in business.
"Working with Jennifer has been pivotal to the growth of my business as well as
my skills as an anti-diet dietitian."
Being a member of Business School since the inception of Dietitian Business School, and working with Jennifer even before that as a supervisee, has been pivotal to the growth of my business as well as my skills as an anti-diet dietitian.
Since working with Jennifer, I've grown my caseload, launched an online course, hired an associate dietitian, navigated maternity leave and my return to work as a new mom, as well as numerous seasons of growing, scaling and coasting as a nutrition business owner.
Jennifer's expertise, compassion, support, and guidance have given me the confidence to go for my business dreams while also prioritizing my boundaries.
She is genuine, passionate and caring and is an invaluable asset to anyone who owns a private practice!
Taylor Wolfram, MS, RDN, LDN
You will graduate from Business School when:
⭐️ You feel connected to your business vision and have a strategic plan.
⭐️ You make enough money to support your life necessities, indulge in the luxuries that you desire & give back to organizations that make a difference.
⭐️ You have streamlined processes that are organized & efficient saving you time, money & energy
⭐️ Your authentic brand is aligned with your values and your marketing brings in enough leads to drive your ideal client conversion rate.
⭐️ You know how to structure an offer and have an onboarding system for your ideal clients.
⭐️ You are not afraid to ask for support in life & business when your ideal week isn’t what you want it to be
⭐️ You are enforcing and changing self-care & boundaries based on current needs
Frequently Asked Questions
If you have any questions about joining Business School, please reach out to the Pursuing Private Practice team at email@example.com. We're happy to answer any questions to see if you're a good match for our membership.