welcome to pursuing private practice
Our Mission
Pursuing Private Practice is on a mission to empower you to take up space in the business world. We believe that one size does NOT fit all in life or business.
We support you through the process of business development, step by step, to ensure you know how to build your business through different stages.
You can build a business within your boundaries and prioritize yourself while still making a difference in the lives of others.
Our Company Values
Pursuing Private Practice believes that every business owner should have the right to take up space. Our values reflect our company mission but also reflect who we are as humans.
SELF-CARE
Any business is built to solve a problem for an ideal customer. We believe our mission makes a difference in the world, and we empower dietitians to solve the many challenges that come up when building a business. We respect continuous growth within our community. As we learn more and receive feedback, we reserve the right to improve our programs depending on the needs of the market.
PURPOSE
Businesses solve problems and make a difference in the world. We honor our purpose as a team by providing a transformation for our ideal clients, asking for feedback, making necessary changes, and teaching others how to serve their own market.
AUTHENTICITY
We vow to empower business owners with trustworthy & reliable business education. We honor authenticity by being honest and upfront with one another as a team and give our clients the same respect.
COLLABORATION
We understand that connection is vital to building a business. Collaboration between our team makes our company stronger and collaboration among our community creates a solid foundation of trust, accountability, and inspiration.
EXPERIENCE
The best gift is a referral from a client who has had an amazing experience with our company. We teach our clients how to build a business that provides a transformation for both the business owner and their clients.
Pursuing Private Practice is on a mission to support you in building your business.
About Jennifer McGurk
In 2015, after just coming back from maternity leave, I knew I was ready to push myself out of my comfort zone. I wasn’t “ready” to start working with other dietitians, but I was passionate about taking everything I had learned in starting my own practice, Eat With Knowledge, and use my experience to support other dietitians.
Thank goodness I started before I was “ready.” By listening to my gut and doing what I knew I was meant to do, Pursuing Private Practice was born. What started out as a side hustle and a “passion project,” eventually grew into a full company, with courses and programs for dietitians.
I’ve taken my 14 years of experience as a dietitian and 10 year journey as a dietitian business owner and bundled it up to help YOU be the dietitian you were meant to be. I want to save you from doing things the long way, the hard way, the more expensive way. Every mistake I’ve made has been a learning experience for YOU.
I’ll give you the advice you need to work hard, challenge yourself, and take up space in the business world to be the business owner you want to be. But I fully believe in self-care and NOT hustle culture. We do things your way, on your terms. There’s no magic in building a business. It’s making one good decision after another (and learning lessons from the “not so good” ones) and surrounding yourself with a supportive community cheering you on. And I’m going to get you there.
I’ve built a business from the ground up so I know the feeling of overwhelm and excitement at the same time. I also know what really matters in business: the balance between hard work and taking care of yourself along the way. BOTH are important in growing a business that will support you as a business owner.
I’ve worked hard to not only grow a private practice, I’ve brought on other dietitians to my group private practice. I love creating jobs that support the philosophy “feel fabulous about food!” I’ve spoken at conferences, created an online course, run a group coaching program, and created a successful membership program and group supervision intensives. I’m a proud CEO, leading an incredible team that supports me in leading the company and supporting all of the professionals we serve.
When we work together, you’ll be an empowered business owner, confident in your skills, and doing impactful work that you’re proud of.
I’d be honored if you chose to build your practice
with Pursuing Private Practice.
I have a tradition to open up a fancy bottle of wine or champagne to celebrate wins in business. I celebrated finding office space in July 2011 and seeing my first client in September 2011 (yes, almost 2 months after finding office space…. YOU will get your first client faster than me!). These corks are from those bottles!!
Celebrate the wins!
Meet the Team!
I like to call myself a professional helper! As Jennifer's executive assistant (& also a positive fitness coach!) I help to serve & support others so they can be their best & bring their best to others. I'm so grateful to be a part of such a like-minded team at PPP & I'm excited to support you on your business journey!
I’m an anti-diet dietitian and Certified Intuitive Eating Counselor by day and a website designer by night! I love helping weight-inclusive businesses with their website and branding designs so that they can showcase their unique approach to health. When I’m not cooking for my family or working with clients, you can find me curled up with a good sci-fi book (and probably my dog Oliver and a kitty named Finnick!)
Check out Business School to see if we're a match for you!