Get clear, get focused, and get clients—without the overwhelm
Are you tired of feeling stuck with private practice growth?
You’re not alone.
So many dietitians struggle with marketing while balancing everything else in their business.
Whether you have a private practice on the side or want to transition to full-time business owner, you need to learn how to market to keep your private practice sustainable.
That’s why we’re offering Your Marketing Plan Toolkit—a results-driven resource designed to help you map out a clear, strategic marketing plan that fills your private practice with ideal clients.
This toolkit gives you the strategies, tools, and templates to find, connect, and convert a potential ideal client into a long-term customer in your private practice.
AND…
On your terms.
No pushy sales tactics, fear-based marketing, or strategies that don’t align with your values.
Marketing is about showing up, providing value, and building trust with your ideal client.
It’s work, but it doesn’t have to be hard work.
What you'll get:
GOODBYE OVERWHELM
Simplify your marketing with our tools and templates.
A VALUES-ALIGNED APPROACH
Develop a plan to reach your ideal clients, provide value, and invite them to work with you
STEP BY STEP WORKBOOK
Get our step-by-step workbook to develop your messaging, understand your ideal client’s journey, decide where you’ll show up to reach them, and how to provide value.
ALL THE TEMPLATES
We give you examples to network with other healthcare professionals, engage on social media, email your list, pitch your brand, and build your audience. But all on your terms because you get to create your personalized plan.
Our curriculum includes:
💗 Mindset shifts for marketing
Overcome the barriers that WILL get in the way of putting yourself out there to an audience.
⭐️ All about your client’s journey
Get clarity on how a client will find your business in their journey of seeking support.
🙌 Define your ideal client
Use messaging that will speak to the client you love to work with.
💵 Understand the 5 most popular types of marketing in private practice
Learn strategies to double your referrals and book clients. (Social media is just ONE option!)
💻 Understand how to evaluate your marketing plan
We give you all the metrics to measure (and a template to use!)
📂 Understand how to launch a brand new offer in your private practice
If you want to grow without more 1:1 clients, get the step-by-step guide to go from idea to income with a brand new offer in your private practice like a group program, course, or digital download.
take a look inside the curriculum
Welcome!
You'll see how to use this toolkit to map out your private practice growth strategy.
You’ll discover how marketing can feel aligned, authentic, and sustainable while helping you attract clients who are the right fit for your business.
STOP WISHING FOR MORE CLIENTS
THIS TOOLKIT IS AVAILABLE IN OUR BUSINESS SCHOOL PROGRAM
Hi, I'm Jennifer McGurk
Your Guide to Help You grow Your Dietitian Private Practice
I was in private practice for over 10 years.
I always said I was so “lucky” to be able to work with such amazing clients and their families.
But… it wasn’t luck.
It was marketing.
- I understood my ideal client so I could create content that aligned with their goals (and eased their fears!)
- I had the courage to network with other healthcare professionals and talk about how I help clients.
- I experimented with different channels of marketing to find what felt authentic, realistic, and sustainable.
- I learned how to sell my services without feeling sleazy or weird.
- I measured my efforts to find out what worked and what didn’t.
My business eventually scaled beyond private practice and I hired other team members and started a group private practice, created online courses, hosted a podcast, and frequently spoke at conferences. I learned how to market many different types of offers in private practice.
Marketing is what keeps your business thriving so
You might as well get good great at it
Is this toolkit for me?
THIS TOOLKIT IS FOR YOU IF:
You feel stuck in marketing confusion and want a clear plan that brings in more ideal clients
You’re tired of trying every marketing tactic without seeing consistent results
You want a strategy that feels aligned with your values, business goals, and lifestyle
You want ready-to-use templates to help you organize your personal marketing plan.
THIS TOOLKIT IS NOT FOR YOU IF:
You don't want to create a marketing plan and strategy (totally fine, but this isn't for you!)
You don’t edit your Chat GPT responses… you will have to make edits to effectively use our templates.
You are already fully booked and happy with the ideal clients you’re working with. You know how to increase your caseload when needed with marketing. Congrats, this is the goal!
4 WEEKS TO A LEGIT MARKETING PLAN
[WEEK 1]
Map out your client’s journey, and learn the best marketing strategies so you can execute your personalized plan
[WEEK 2]
Measure specific marketing metrics at each stage: reach, engagement, inquiry, selling, serving, and mindset
[WEEK 3]
Launch an offer, whether it's 1:1 sessions or a new offer. You'll follow 7 simple steps for success.
[WEEK 4]
Go through all of our bonus content, including templates for popular marketing channels like social media and email.