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jennifer mcgurk

FOR DIETITIANS

5 Steps to Keep Clients Coming Back

Wednesday, October 28th at 12pm Eastern

Learn the nutrition counseling skills and client retention strategies that fuel a sustainable private practice.

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Running a Dietitian private practice isn’t just about getting clients in the door.

The real transformation happens when clients stay, do the work, and achieve their goals, all while you feel confident, fulfilled, and in control of your business.

But here's the challenge → client retention is actually a skill

Maybe this sounds familiar...

You weren’t taught how to counsel clients in school (nutrition education is not counseling).

Sticky customer service situations always come up (like the client who texts you at 10pm).

You feel crushed when a client cancels or reschedules (yes, you can stop this).

You struggle to create a consistent, predictable income month-to-month.

You notice clients drop off after a few sessions, even when you know you could help them more.

You’re unsure how to set boundaries and expectations without feeling “pushy” or like you’ll scare clients away.

The private practice landscape has changed, and clients expect more. What can you do to meet their needs without losing yourself in the process?

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You deserve more

More stability.

More satisfaction.

And yes, more money — without burning yourself out.

This workshop is perfect for dietitians are just starting their private practice journey or established clinicians who aren’t yet full in private practice.

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What You’ll Learn

5 Steps to Keep Clients Coming Back

In this 90-minute live workshop on Wednesday, October 28th, you’ll discover how to:

✓  Market to your ideal client – attract clients who are excited to work with you.

✓  Provide excellent customer service throughout the counseling process – keep clients engaged, supported, and coming back.

✓  Set expectations and boundaries from the first session – how to get weekly commitment from clients and best practices for follow-ups.

✓  Master the top 5 counseling skills – turn first appointments into long-term client relationships.

✓  Build support around your business – supervision, business friends, and mentorship that prevent burnout.

Plus

Learn the phrase that dietitians say all the time that will practically guarantee that your client won't come back. (Yes, even I'm guilty of saying it)

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Hi, I'm Jennifer McGurk

I'm a dietitian, passionate about health and wellbeing, and the CEO of Pursuing Private Practice. I'm a wife and mom to 3 boys.

When I first started my private practice, I felt lost.

I had the passion to help others, but I lacked the tools, resources, and support to confidently build my business.

I spent my first few years in private practice chasing after clients and frustrated about my own client retention.

After years of my own supervision and business coaching, I understand the delicate blend of customer service and counseling that provides real results for our clients.

I'm proud to say I've helped more than 400 dietitians and healthcare professionals build businesses aligned with their values.

I understand the unique challenges you face because I've been there – and I know the transformative power of having the right support and guidance. That's what I aim to provide my own clients!

My goal is to inspire you to take up space in business.

jennifer mcgurk

Why This Workshop Is Different

At Pursuing Private Practice, we believe:

One size does NOT fit all in business or nutrition

You deserve to be valued for your expertise and impact

Building a sustainable practice requires both strategy and self-care

Community and support are essential for long-term success

Your business should enhance your life, not consume it.

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Kind words

Working with Jennifer and Pursuing Private Practice has been pivotal to the growth of my business.

Since working with Jennifer, I've grown my caseload, launched an online course, hired an associate dietitian, navigated maternity leave and my return to work as a new mom, as well as numerous seasons of growing, scaling and coasting as a business owner.

When starting a business, there's a ton of information to sift through.

As a healthcare professional, some of that information doesn't really make sense, and having a resource that understands where you are and where you want to go is vital.

Pursuing Private Practice helped me cultivate a private practice that I am proud of!

I didn't realize how important it was to find business coaching without a side of "hustle culture" (similar to diet culture) and Jennifer and her team at Pursuing Private Practice provide support and direction that aligns with my values as a weight-inclusive, anti-diet dietitian.

Pursuing Private Practice was the jumpstart I needed for my business.

I was floundering before, trying to figure out how to run my business, and now I have some real direction and actionable goals I can achieve.

I feel so supported and confident in this new role as a business owner and truly have Pursuing Private Practice to thank for that.

Even though I have a thriving private practice, I have wanted to enhance my business skills for a long time now.

We are not trained in business development and management, and this program has been fundamental in helping me in those areas.

The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40!

At this workshop, you will receive both ah-ha mindset shifts, and new knowledge on counseling skills and client retention.

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This Workshop Is for You If...

✓  You want clients who stay longer and make meaningful progress

✓  You’re tired of chasing new leads every week

✓  You feel drained from inconsistent income and no-shows

✓  You want a nutrition private practice that’s profitable and sustainable

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Join me for 5 Steps to Keep Clients Coming Back

And learn the skills that will help you make more money, reduce burnout, and build a practice you love.

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