Free Workshop
From Dietitian Job to Private Practice
The Roadmap to Start, Grow, and Scale Your Nutrition Business
Get my top tips for what to do (and what NOT to do) at every stage of business to create a business plan for your nutrition private practice!
You’re a Great Dietitian—
Now It’s Time to Build a Great Business
Building a nutrition private practice can feel overwhelming.
As a dietitian, how do you turn your passion for health and wellbeing into a
thriving, sustainable business?
Maybe you’re:
Working for a tech company and want to go off on your own.
Stuck in mindset blocks about having imposter syndrome.
Unsure how to find and attract your ideal clients consistently.
Struggling to create onboarding systems that keep your business organized.
Wanting to strengthen your counseling skills so clients keep coming back.
Lacking a clear marketing plan that actually works.
Feeling nervous about the financial side of running a business.
Overwhelmed by project management and staying on top of everything.
Unsure when (or how) to build a team to support your business growth.
This workshop will support you in all stages of business
Whether you're a business owner or a business owner-to-be, I’ll walk you through the steps you need to start, grow, and scale a successful private practice—without burnout.
Replay available now!
What You'll Learn in This Free Workshop
Mindset Shifts for Business Success – Overcome limiting beliefs and step into a business owner identity.
Define Your Ideal Client – Get clear on who you serve and why niching is powerful.
Onboard Clients with Confidence – Set up seamless systems to save time and improve your client's experience.
Sharpen Your Counseling Skills – Keep your clients coming back and improve their outcomes.
Create a Marketing Plan That Works – Build a strategy to bring in consistent leads.
Figure Out Your Finances – Understand pricing, revenue, expenses, taxes, and paying yourself as a business owner.
Project Management for Business Growth – Stay organized and focused on what matters.
Know When (and How) to Build a Team – Get support without burnout.
Evolve Your CEO Role – Work in your zone of genius and feel passionate about what you get to do as a business owner.
Have a Vision for the Future – Create a roadmap for where you want to go.
And... a special section for dietitians working for a tech company who want to start their own practice!
My goal is to inspire you to take up space in business.
Why This Workshop Is Different
At Pursuing Private Practice, we believe:
One size does NOT fit all in business or nutrition
You deserve to be valued for your expertise and impact
Building a sustainable practice requires both strategy and self-care
Community and support are essential for long-term success
Your business should enhance your life, not consume it
Kind words
Working with Jennifer and Pursuing Private Practice has been pivotal to the growth of my business.
Since working with Jennifer, I've grown my caseload, launched an online course, hired an associate dietitian, navigated maternity leave and my return to work as a new mom, as well as numerous seasons of growing, scaling and coasting as a business owner.
When starting a business, there's a ton of information to sift through.
As a healthcare professional, some of that information doesn't really make sense, and having a resource that understands where you are and where you want to go is vital.
Pursuing Private Practice helped me cultivate a private practice that I am proud of!
I didn't realize how important it was to find business coaching without a side of "hustle culture" (similar to diet culture) and Jennifer and her team at Pursuing Private Practice provide support and direction that aligns with my values as a weight-inclusive, anti-diet dietitian.
Pursuing Private Practice was the jumpstart I needed for my business.
I was floundering before, trying to figure out how to run my business, and now I have some real direction and actionable goals I can achieve.
I feel so supported and confident in this new role as a business owner and truly have Pursuing Private Practice to thank for that.
Even though I have a thriving private practice, I have wanted to enhance my business skills for a long time now.
We are not trained in business development and management, and this program has been fundamental in helping me in those areas.
The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40!
At this workshop, you will receive both ah-ha mindset shifts, and new knowledge on how to move your business forward.
Honestly, you should have started your business already. But the second-best option is TODAY.
By the end of this session, you’ll have a step-by-step roadmap to build a private practice that aligns with your vision, values, and goals.
You can take up the space you deserve.
This Workshop Is for You If...
- You’re ready to overcome limiting beliefs and embrace your role as a business owner.
- You’re struggling to define your ideal client and want clarity on niching.
- You want to set up seamless client onboarding systems to save time.
- You’re looking to strengthen your counseling skills and improve client retention.
- You need a marketing plan that consistently brings in new leads.
- You’re unclear about pricing, taxes, and paying yourself as a business owner.
- You need better systems to stay organized and focused on growth.
- You’re ready to know when and how to build your team.
- You want to step into your CEO role and feel confident in your work.
- You’re ready to create a clear vision and roadmap for your practice’s future.
I WOULD LOVE TO SUPPORT YOU!
