So many people are afraid to take the leap of faith, to show up both mentally AND physically (like purchasing something for their business!)
The good news is that there are so many different ways to invest in your business, no matter if you have a big or small private practice.
Or if you want to grow or just want to be more productive when you work. Or if you have a tight budget or all the money to spend!!
When we talk about money, it’s important to note that everyone has a different money “story”. That story will depend on how you grew up talking about money, how friends and family feel about money, how you spend money currently and how others around you spend money.
A money story also reflects how valuable money is to you… $100 is $100 but that’s a LOT of money to some people and for other people $10,000 is nothing. There is nothing wrong with your answers too!
We all have different thresholds of “what is expensive” and “what is worth the investment”.
To me, business is an exchange of money.
It’s basically saying that you as a provider have something that someone else needs.
The same thing goes for resources and support IN business. No matter where someone is in their business journey, I always recommend investing back into your business to make it better. To me “better” is either growing and getting more clients, making things easier on you life-wise, or having systems in place that save you time and maybe most importantly saving you energy!!!
There are 3 important tips that I have when it comes to making an investment for your business:
- Don’t wait too long. If you can budget the expense, do it early!!! Most people that invest in their business wish they had done it earlier. Looking back, they almost always realize the changes it made and were sorry it took them so ling to take that leap.
- Invest in something that will help you make a return on your investment. If you invest, make sure you can receive a return on your investment. If you hire someone to take some admin tasks away from you, use that time to market your practice to gain referrals. Or if you buy a course, make sure that information can allow you to get more clients or learn a new counseling strategy to keep clients in your practice, or bring in new ones.
- Pick something that is led by someone who is aligned with your nutrition philosophy and make sure they can give you direct feedback and support. A sad reality is that many investments out there don’t come with the ability to ask questions. I think it’s important to be able to get feedback for your specific questions!
The most important thing from this lesson is for you to understand that in order to grow your practice, you will need to invest in the business.
Make certain to take time to look at options and how they will help you and do this on a regular basis. A once and done approach is not going to sustain you and your dietitian business in the long run.
If one of your goals is to grow your business, you will need to invest in yourself and your business. I recently recorded a solo podcast episode for my brand-new Pursuing Private Practice podcast all about investing in yourself and your business so you get a return.
Ready to start and grow your own private practice?
The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!
Jennifer McGurk, RDN, CDN, CDE, CEDRD is a Registered Dietitian Nutritionist whose mission is to help dietitians Be the Dietitian you were Meant to Be. She is an expert in the field of eating disorders and also supervises other Registered Dietitians as an iaedp approved supervisor. She is the owner of Eat With Knowledge in Nyack, NY and leads a team of dietitians who support the philosophy, “Feel fabulous about food!”
Download her FREE resource on the top 10 mistakes professionals make in private practice.