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LAUNCH A SCALABLE OFFER

Expand your business beyond 1:1 work
without sacrificing your self-care,
boundaries, or integrity

LAUNCH A SCALABLE OFFER

Expand your business beyond 1:1 work
without sacrificing your self-care,
boundaries, or integrity

expand business coaching private practice

Private practice is the start of an amazing foundation to EXPAND your business.

As professionals grow their 1:1 work, they can either stop with a full practice or create a scalable offer.

A full practice is remarkable but the drawback is that you’ve given yourself a full-time job within your own business.

While this is impressive, you will lack the freedom and flexibility you crave. 

It’s time to turn your business into an

In today’s environment, you will likely burn out with a full calendar of 1:1 appointments.

Learning how to build a business that’s an asset is a skill that’ll last you a lifetime.

Traditional private practice is the first step in scaling a business.

As a business owner, you already have experience working with clients, a skillset to support clients in their transformation, and ideas to impact even more people.

You have developed valuable content, established processes, and systems, and want to develop a business model that will help you scale. 

When you are ready to expand, you will need to do something different to get different results 

What got you here, won’t get you

expand business coaching private practice

INTRODUCING

weight inclusive professional business coaching

EXPAND your business to live your life to the fullest

Take action right now and apply!

Our 4-month EXPAND program begins November 1st

APPLY FOR EXPAND

By the end of EXPAND, you will launch a scalable offer

What is a scalable offer? 

A scalable offer leverages your 1:1 experience into a 1:many model

A scalable offer is personalized to your strengths

A scalable offer turns your business into an asset

A scalable offer isn’t a job that you created for yourself

PURSUING PRIVATE PRACTICE

Need some examples?

Here are just a few ways you can scale an offer

Group Programs

  • 4-week support group for parents in your practice
  • 3-month educational group about a certain topic
  • 6-month group supervision cohort in your business
  • Add a group weekly meal support session

Intellectual Property

  • Create a course on your method of working with clients
  • 1-hour workshop on a specific topic
  • Write a book on your area of expertise
  • Develop a manual with the intent to license

HIRE A TEAM

  • Hire a virtual assistant to help take hours back in your week
  • Add an associate to start a group practice
  • Hire another professional to grow your group practice
  • Train coaches on your method

Other types of scalable offers

  • Host a live event
  • Organize a conference
  • VIP option for current clients
  • Create a membership program

What our clients are saying

TAYLOR WOLFRAM

"Working with Jennifer & Pursuing Private Practice has been pivotal to the growth of my business as well as my skills as an anti-diet dietitian.

Since working with Jennifer, I've grown my caseload, launched an online course, hired an associate dietitian, navigated maternity leave and my return to work as a new mom, as well as numerous seasons of growing, scaling, and coasting as a nutrition business owner.

Jennifer's expertise, compassion, support, and guidance have given me the confidence to go for my business dreams while also prioritizing my boundaries.

She is genuine, passionate, and caring and is an invaluable asset to anyone who owns a private practice!"

Taylor Wolfram, MS, RDN, LDN 

"I've hired my first employee (a dietitian) and hired an intern since joining Pursuing Private Practice a few months ago. The information on how to scale and the hiring tools were so helpful and saved me a lot of time and headaches! If you are on the fence, I would say go for it!"

Heather Rudalavage, RDN, LDN

Heather-R-headshots-009-1024x683-1-square

What to expect

With our 4-month coaching program, you will
expand your CEO role,
team, revenue, space, flexibility, and support. 

anti diet professional business coaching

Expand Your CEO Role:

Develop the mindset and skills to become the CEO your business needs. Learn how to embrace a CEO Role that will serve your clients, but will also serve you. You are a CEO because you are Choosing Extraordinary Opportunities.

Expand Your Team:

Learn how to hire the right people and build a team that supports your vision. Develop job descriptions, set up interviews, and make an offer to the right person. Hiring skills are needed for a full-time employee, a part-time contractor, or even support for your home.

Expand Your Revenue:

Analyze financial data and learn how to identify Key Performance Indicators that drive your business forward. Develop a plan to increase revenue and profitability, and learn how to manage cash flow.

Expand Your Space:

Whether you need more CEO Time or a better self-care plan, we'll help you create more space on your calendar to free up your time. Use this time to live your life like a CEO.

Expand Your Flexibility:

Tired of being stuck in the day-to-day grind? Learn how to delegate, manage your time effectively, and build systems that help you work smarter, not harder.

Expand Your Support:

You don't have to do it alone. You'll receive personalized coaching and a team of other scalable business owners to help you overcome obstacles and stay on track.

dietitian business school jennifer mcgurk

EXPAND will increase your as a business owner

Our 4-month program is an investment in yourself and your business.
With a commitment to growth and the right tools and support,
you can take your business from where it is now to where you want it to be.

The best part?

This investment will help you develop skills that will last a as a CEO.

What’s Included

business school anti diet

18 lessons, 26 worksheets and 9 templates that will show you how to go from 'self-employed' to CEO in a way that makes sense for YOU.

business school anti diet

Over 40+ resources that are tailored to your specific needs and will help guide you as you scale your business to new heights.

business school anti diet

12+ Bonuses that will show you everything from how to hire a VA to running your home like a CEO.

business school anti diet

Group Coaching Sessions with Jennifer where you will dive deep into what your business needs to finally scale to its full potential.

business school anti diet

Access to Business School which includes foundational curriculum from the SETUP, START, GROW, and COAST stages of business

business school anti diet

Private Facebook Community where you can receive accountability, network with others, ask questions, and get support

let's break it down

The program includes 3 main pillars

Each week in EXPAND will focus on a particular topic

Run Your Business Like a CEO

INTRO: RUN YOUR BUSINESS

Audio Lesson & Worksheet:

Reflect on various aspects of business that create the foundation of your CEO role. We give you a grading system to assess different categories so you can plan according to your needs. This insight will help you prioritize your tasks and decisions, ensuring you focus on what matters most to you. Remember, there are no right or wrong answers – it's all about you.

Audio Lesson: Introduction to Scale

  • Learn how this stage of business differs from the other stages of business and the 4 ways to unlock the full potential of a scalable business.

The Scaling Stage of Business Roadmap

  • Get a roadmap that outlines the key milestones and action steps required to successfully navigate the scaling stage.
EXPAND YOUR VISION

Audio Lesson: Expand Your Vision 

  • Understand what vision means for your business and as a CEO.  Take up space for whatever the vision means to you.

Expand Your Vision Worksheet

  • Use this worksheet to declare where you want to be in 30 days, 60 days, and 3 months. What is your long-term goal as a CEO?
YOUR SCALABLE OFFER

Audio Lesson: Ready to Scale 

  • Discover the essential elements of building a scalable business model that can sustain growth and generate long-term success.

Audio Lesson: Your Scalable Offer 

  • What is a scalable offer? This lesson outlines the pros and cons of different types of offers, and helps you design YOUR successful scalable offer to take your business to the next level.

Your Scalable Offer Worksheet:

  • Apply what you've learned and start developing a customized plan for creating a scalable business that aligns with your goals. Utilize this worksheet to systematically analyze and optimize your offer, ensuring it meets the needs of your target audience.
FIGURE OUT FINANCES

Audio Lesson: Make More Money 

  • Gain powerful insight, make strategic decisions, and learn to look at data, all while having a positive relationship with money.

Make More Money Worksheet 

  • Reflect on your own money story & relationship with money.  Honor the past, reflect on the
    present, and make a goal for the future

Finances Template

  • This finances template will help you look at your financial data, evaluate your goals, and organize your income and expenses. This will lead to more profit and the ability to pay yourself more.

SYSTEMS TO SCALE

Audio Lesson: Streamline Your Systems

  • Your business should work with you, not against you! Systems exist in business to help support your workflow, decrease wasted time,
    increase your productivity and your scalability.

Streamline Your Systems Worksheet

  • Reflect on what part of your business needs the most support and execute a strategy with the help of systems.

Audio Lesson: Systemize with KPIs

  • Understand the importance of Key Performance Indicators (KPIs) in scaling your business and learn how to leverage them effectively.

Systemize with KPIs Worksheet

  • Use this worksheet to identify and track the most critical KPIs for your business, allowing you to monitor progress and make data-driven decisions.

Video Lesson: Tracking KPIs

  • Gain practical insights and best practices for accurately tracking and interpreting your KPIs using industry-standard tools and techniques.

Template to Track Your Own KPIs

  • Streamline your KPI tracking process with this customizable template, designed to provide clarity and visibility into your business performance.
MULTIPLY YOUR MARKETING

Audio Lesson: Multiply Your Marketing Results 

  • Learn how to market your scalable offer to bring visibility to your business and get more ideal clients.

Multiply Your Marketing Results Worksheet

  • Along with the 7 steps to plan & execute your offer launch, map out your email marketing & social media marketing plan for a client to see their problem and solution through your content.

Marketing Metrics Tool

  • This comprehensive tool prompts you with 6 marketing metrics that you need to assess and optimize your marketing funnel as your business grows in order to identify effective strategies and maximize your return on investment.

YOUR CEO ROLE

Video Lesson: Your CEO Role

  • Gain invaluable insights into the responsibilities and mindset required to excel in your CEO role and lead your business to success.

Your CEO Role Worksheet

  • Reflect on your current CEO role and use this worksheet to identify areas for improvement, set goals, and develop an action plan.

Current CEO Job Description Template

  • Customize this ready-to-use template to create a clear and concise job description for your own CEO position.

Live Your Life
Like a CEO

INTRO: LIVE YOUR LIFE

Audio Lesson & Worksheet:

Reflect on various aspects of life that create the foundation of your CEO role. We give you a grading system to assess different categories so you can plan according to your needs. This insight will help you prioritize your tasks and decisions, ensuring you focus on what matters most to you. Remember, there are no right or wrong answers – it's all about you.

SELF-CARE ISN'T SELFISH

Audio Lesson & Worksheet: 

  • It’s important to have your own individual definition of self-care. What works for one person might not work for another. It’s very normal that your self-care will change as you evolve as a human and business owner.
  • Define what self-care means to you and make a plan for your self-care.
EVOLVE YOUR BOUNDARIES

Audio Lesson & Worksheet 

  • You may want to help your clients and believe in your mission so much that sometimes you don't enforce boundaries, or don't have boundaries in the first place! This can happen in many different ways, directly (and indirectly) impacting your business, your clients, and yourself.
  • Reflect on your current situation. What boundaries are working for you? What boundaries need to be changed?
HONOR YOUR HEALTH

Audio Lesson & Worksheet

  • Our health & well-being directly affect how we show up as humans and business owners.  From sleep, nutrition, & movement, to how we cope with stress & what our values are, it's important to honor your health.
  • Reflect on your health; how are you honoring your physical, mental & spiritual health? 
PRIORITIZE RELATIONSHIPS

Audio Lesson & Worksheet

  • Relationships contribute to personal growth, happiness, and a sense of community. Healthy relationships are built on trust, respect, empathy, and effective communication.
  • Take time to reflect on your relationships.
HAVE FUN

Audio Lesson & Worksheet

  • We are human beings, not human doings.  We're also human beings before business owners. Having fun will help you show up as your best self - in life & business.
  • Reflect on what you're doing for fun.
YOUR LIFE MINDSET

Audio Lesson & Worksheet 

  • Your life mindset includes your attitudes, beliefs, and thought patterns that shape how you perceive and interpret the world.
  • Take time to reflect on your life mindset.

 Own Your Leadership Like a CEO

INTRO: OWN YOUR LEADERSHIP

Audio Lesson & Worksheet:

Reflect on various aspects of leadership that create the foundation of your CEO role. We give you a grading system to assess different categories so you can plan according to your needs. This insight will help you prioritize your tasks and decisions, ensuring you focus on what matters most to you. Remember, there are no right or wrong answers – it's all about you.

YOUR CEO MINDSET

Audio Lesson: Your CEO Mindset

  • Your mindset is the most valuable
    asset to your business. Shift your mindset to create a role that is best for you.

Your CEO Mindest Worksheet

  • Reflect on your mindset as a CEO: Your CEO mindset includes working to find your zone of genius, your ideal work environment, your schedule, your evolving boundaries, and making decisions to move your business forward.
ORGANIZATIONAL CHART

Audio Lesson: Your Organizational Chart

  • When you scale a business, it's more than just 'you'. This chart visually represents the different roles and responsibilities that a company executes.

Your Organizational Chart Worksheet

  • Create your own organizational chart as you scale your business (this will change!).
HIRE YOUR TEAM

Audio Lesson and Worksheet: Determining the Support You Need and Create the Job Description

  • Learn how to assess your staffing needs, define job roles, and create compelling job descriptions to attract top talent.

Audio Lesson and Worksheet: Marketing Your Job

  • Master the art of job marketing to ensure your job postings attract the right candidates who align with your company's values and goals.

Audio Lesson and Worksheet: Setting up Interviews and the Interview Process

  • Acquire essential interviewing skills and learn how to design an effective interview process that enables you to assess candidates and make informed hiring decisions.

Audio Lesson and Worksheet: Making an Offer and Their Welcome Letter

  • Discover the best practices for extending job offers, crafting compelling welcome letters, and setting the stage for a successful onboarding process.

Template for Job Descriptions

  • Access our comprehensive template to effortlessly create job descriptions for various positions, including roles like Executive Assistant, Marketing Specialist, and Dietitian.

Examples of Job Descriptions

  • Gain inspiration and save time with our collection of job description examples, tailored to different roles and industries.

Template for Interview Questions

  • Utilize our pre-designed template to create a structured interview process, including a set of well-crafted questions that help you assess candidates effectively.

Template/Example for Welcome Letter

  • Streamline your onboarding process with our customizable welcome letter template or take inspiration from our sample welcome letter.

Bonus: Resources for hiring

MANAGE YOUR TEAM

Audio Lesson: Onboarding Team Members 

  • Understand the systems to have in place when you onboard a new team member. You are now a leader!

Onboarding Team Members Worksheet 

  • Review the 8 steps for a successful onboarding process along with creating 30/60/120 day goals with your new team member.

Audio Lesson: Letting Go or Firing a Team Member 

  • Let's talk about it. Letting go or firing someone from
    your team is an act of self-care for your business

Letting Go or Firing a Team Member Worksheet

  • Take time to reflect on one of the hardest aspects of being a leader.

Video Lesson: Employee Assessments 

  • Learn about the importance of this process to reflect with your employee and create goals for the future.

Employee Assessment Template

  • Use this template for your own employee assessments and make your life easier!

Bonuses:

  • Business owner setup document
  • Video: HR handbook introduction
  • Video: Tasks for a VA 
  • Audio: 30-60-90-120 day goals 
OWN YOUR LEADERSHIP

Audio Lesson: Own Your Leadership

  • Discover what great leaders have in common and own it!

Own Your Leadership Worksheet 

  • Think about your company culture and what type of leader you want to be.
CELEBRATE YOUR SUCCESS

Audio Lesson: Celebrate Your Success

  • You are a CEO! Why you should continue to celebrate your wins; big & small.

Celebrate Your Success Worksheet 

  • Celebrate what you've achieved during this program!

Updated CEO Job Description 

  • How has your CEO role transformed? Update your previous CEO job description and look at how far you've come.

EXPAND WILL FUEL YOUR SUCCESS

EDUCATION

The action steps that got you to start your business will not be the same action steps you take to scale your business.

Learn from our training, templates, tools, and scripts needed to scale.

The EXPAND curriculum includes 18 lessons all about running a business like a CEO, living your life like a CEO, and owning your leadership like a CEO.

GROUP COACHING

You will need inspiration, strategy, and coaching in order to make moves you haven't made before.

Get personalized support and learn from others too. EXPAND includes 15 group coaching calls (held on Wednesdays from 12-1 pm Eastern or 3-4 pm Eastern from November 1st - February 28th)

ACCOUNTABILITY

Get built-in accountability each week in the EXPAND community. Find your business friends who will cheer you on, support you, vent with you, and celebrate your success. 

088A9354-min

A note on investing in yourself

As a fellow CEO, I understand the hesitation and fear that can come with investing in yourself and your business.

It took me YEARS to make a big investment because I was unsure of the return on investment.

However, I've learned through the ups and downs of my business that the best bet I ever took was investing in my own growth.

That's why I created the EXPAND program - to help other business owners grow and succeed.

My goal is not just for you to receive a monetary return on your investment, but for this program to be the best decision you've ever made to build your business.

I would be honored to work with you and help you reach the business goals that you’ve set for yourself (and maybe a few that feel out of reach!).

I understand that the EXPAND program is an investment in your business, and the entire Pursuing Private Practice team will make sure you are well taken care of throughout the program.

EXPAND

$3,997
  • EXPAND starts November 1st! Join ASAP and receive access to education, templates, tools, and community before we officially kick off!
  • Access to our EXPAND curriculum: 18 lessons, 26 worksheets and 9 templates that will show you how to go from 'self-employed' to CEO in a way that makes sense for YOU.
  • Access to our EXPAND curriculum: 18 lessons, 26 worksheets and 9 templates that will show you how to go from 'self-employed' to CEO in a way that makes sense for YOU.
  • 15 Group Coaching Sessions with Jennifer where you will dive deep into what your business needs to finally scale to its full potential. Each session will focus on an EXPAND lesson for organization and accountability. Each session is 60 minutes.
  • Private Facebook Community where you can receive accountability, network with others, ask questions, and get support.
  • [Limited Time BONUS]: A virtual ticket to "Annual Planning for 2024" (in December 2023!)
  • One 1:1 strategy session with Jennifer. Each session is 60 minutes.
APPLY NOW
VIP EXPAND

$5,997
  • EXPAND starts November 1st! Join ASAP and receive access to education, templates, tools, and community before we officially kick off!
  • Access to our EXPAND curriculum: 18 lessons, 26 worksheets and 9 templates that will show you how to go from 'self-employed' to CEO in a way that makes sense for YOU.
  • 15 Group Coaching Sessions with Jennifer where you will dive deep into what your business needs to finally scale to its full potential. Each session will focus on an EXPAND lesson for organization and accountability. Each session is 60 minutes.
  • Private Facebook Community where you can receive accountability, network with others, ask questions, and get support.
  • [Limited Time BONUS]: A virtual ticket to "Annual Planning for 2024" (in December 2023!)
  • The VIP EXPAND business coaching program includes a total of 6 strategy sessions throughout the program. Each session is 60 minutes.
  • PAYMENT PLANS AVAILABLE
APPLY NOW

GET READY TO HAVE...

  • Mindset shifts to embrace your new CEO role
  • A functional operation plan to run your business smoothly
  • An updated path to hiring and leading your team
  • A new set of CEO skills as you expand your business

Frequently asked questions

When does this program begin? Expand

We're so excited to begin on Wednesday, November 1st! EXPAND is a 4-month program and will end in February 2024. As soon as you join though, you receive access to education, templates, tools, and community. It's amazing to join NOW and get early access before we officially kick off!

Why are there 2 options? Should I join EXPAND or the VIP EXPAND? Expand

We decided to do something we had never done before. We wanted to make EXPAND as accessible as possible, honoring the value and ROI of joining a program like this. Many similar programs are priced at over 10k!

The VIP option gives professionals the opportunity to receive additional 1:1 support if needed.

What if I can't make the group coaching calls? Expand

We have two options for group calls (Wednesdays from 12-1pm & 3-4pm Eastern.) If you are unable to attend one of the call times, you are able to jump into the other call that week. All group calls will be recorded and participants will have access to ask questions ahead of time.

The program is structured so that each week focuses on a different topic. If you miss a call, you will receive a recording and ask questions in our private group. If you miss a call you will not be 'behind' at all!

What are business strategy sessions? Expand

Strategy sessions are a mix of planning & coaching. Each session is 1 hour long and we'll provide you with a roadmap to analyze your business strategy as a whole. We'll create a plan together during your session. EXPAND includes one 1:1 strategy session. The VIP EXPAND option includes six 1:1 strategy sessions. You will schedule your individual strategy session when it works best for your schedule.

Is this for group practice owners? Expand

Absolutely! EXPAND is perfect for people building a practice that has other professionals working with clients. This program will give tools and templates for creating a job description, interviewing, creating a welcome letter, and the ongoing relationship that leaders have with team members. EXPAND focuses on support for you, the business owner, and how to run your practice like a CEO.

Is this for someone who wants a scalable offer but doesn't want to hire? Expand

There are many different types of scalable offers including running a group program or creating a course. You don't necessarily need to hire, but knowing how to ask for support will certainly help you scale faster. You don't have to be actively hiring to join EXPAND. You will still receive tools and advice for when you need to hire and you can save those lessons for when you need them in the future.

Is this program for me if I only have a few clients? Expand

No, we recommend that you are actively growing your business and are at least ready to scale when you join EXPAND. You would be perfect for Business School, our membership program to help you set up, start, and grow your business to fully booked.

When is enrollment for EXPAND closing? Expand

Enrollment for this cohort of EXPAND is closing on October 30th. The program begins on Wednesday, November 1st!

Why are you, Jennifer, qualified to teach EXPAND? Expand

I have been a business owner for over 12 years with a lot of ups and downs.  The key to success is navigating business growth through a lens of resilience.

My strategies and insight have helped hundreds of business owners: 

  • Enjoy a flexible schedule
  • Work in their zone of genius
  • Generate substantial income
  • Expand their practice by hiring team members
  • Develop online courses and programs
  • Speak at influential conferences
  • Pivot when something isn't working

I have done all of the above but most importantly, I have coached many professionals to EXPAND beyond what they thought possible in private practice.

I lead by example. 

I am not a business coach who will teach strategy without talking about boundaries. I have hired support for my business and my family so I can show up where I'm needed most. I'm a wife and mom to 3 kids!

EXPAND begins November 1st!

APPLY FOR EXPAND
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