When I started my business, I made two big mistakes in marketing my private practice. The first: I didn’t narrow my focus down to a particular type of client (or ideal client). This client is the client that you can't wait to help solve their problems. You get energized and inspired by them! As an … [Read more...] about Are You Marketing Your Private Practice to the Wrong Person?
authentic marketing
3 Ways to Market to Your Ideal Client
All private practice owners want more of the types of clients that we love to work with, and that starts with knowing how to market your private practice to your ideal clients. The energy that I get from clients fuels the work that I do. Yes, some client sessions are harder than others and … [Read more...] about 3 Ways to Market to Your Ideal Client
Starting a Business in the Midst of Uncertainty with Alexis Demuth | EP 35
The Pursuing Private Practice Podcast with Jennifer McGurk and Guest Alexis Demuth In this episode: I felt so inspired after this interview with Alexis Demuth. Alexis’s story involves being laid off from her job and then starting a business just a week before Coronavirus began to shut the … [Read more...] about Starting a Business in the Midst of Uncertainty with Alexis Demuth | EP 35
Online Education and Authentic Online Marketing with Stephanie Clairmont | EP 34
The Pursuing Private Practice Podcast with Jennifer McGurk and Guest Stephanie Clairmont In this episode: The timing of this episode is so perfect with what is going on in the world right now. The Coronavirus has forced many of us to take our practice online. We’re settling into a new … [Read more...] about Online Education and Authentic Online Marketing with Stephanie Clairmont | EP 34
