True confession time: I’m a planner.
I’m an enneagram 3 and strong “J” from Myers Briggs – ENTJ. I love personality tests and love to analyze them, which probably tells you something about my… personality 😊
I want to take you back to the beginning of 2020. I had the “perfect plan” to grow Pursuing Private Practice.
I had some hard decisions to make in the beginning of the year. I started with a re-brand so Pursuing Private Practice had a whole new “look”. I left the marketing company that had been working with me for 18 months because I wanted to go in a different direction. I also hired two new women to help me in my business. I thought I had everything “ready” for “my plan” to offer new courses from Pursuing Private Practice as mostly DIY self-study modules with support if needed. I was also thinking about offering a small mastermind to start this summer, as I was close to being 100% booked for supervision offerings.
And then COVID-19 happened.
Oh my gosh. Nothing like a crisis to cause me to take action! As a natural leader, I felt responsible for helping everyone make it out of this as best I possibly could. I immediately booked more group calls, brought in therapists to the group to present to us, and was in our Facebook group everyday answering questions (and rightfully so, a lot of dietitians needed a lot more support for their businesses, too).
And then I had a bunch of Ah-ha moments back in April that this was really working. So many dietitians were getting so much out of the group calls AND I was also loving having more engagement and interaction with everyone in the group. I also saw that bringing in other specialists to present to the group made the group stronger.
At this point, I was faced with a new problem to solve. How do I transition Pursuing Private Practice to this type of model in the long term? After all, it’s always been more of a DIY program and a lot of people like that component too. And I still had my “old problem” of expanding my business so much that I was attracting people in the starting, growing, AND scaling phases of business. Dietitians at each of these different phases need different offerings.
So here is what I decided:
- Pursuing Private Practice: Beginner Basics will be a DIY course all about starting a business.
- Pursuing Private Practice: Dietitian Business School (name still TBD though!) will be all about growing a business AND will include 6 months to group coaching and supervision (with the option to renew at the end of 6 months).
- Pursuing Private Practice: The Mastermind program is coming this fall and will focus on strategy, implementation, and accountability.
The mastermind details will be released later this summer, but here are all of the details about the first 2 programs coming in June and July (fingers crossed!):
Pursuing Private Practice: Beginner Basics, will start at $500
This is the program that you need in order to go from the decision to start a business to getting your entire practice set-up.
Module 1: Lean in to the fear
- Accept that starting a business is scary
- Everyone has imposter syndrome
- Mindset work is important
- Challenging yourself will only make YOU a stronger person
Module 2: Know your mission
- Visualize your dream job that works for your life
- To niche (or not) in business
- Know your ideal client and feel confident you can help them
- Name your private practice
Module 3: Business Fundamentals
- Draft your business mission as the foundation of your private practice
- Build a business plan: don’t worry, it will NOT be perfect right now
- Decide on a business structure
- Learn about liability insurance options
- Build a mentorship circle around you for support
Module 4: Office Setup
- Find counseling space that works for your clients
- What your office will need for clients
- Different options for scheduling appointments for your practice
- Create your client forms and handouts (what you need is in this course!)
- Set up a charting system
- Deciding on services vs. packages
- How much to charge for your work
- Tips on increasing fees and all about sliding scale clients
Module 5: Financials and Insurance
- How to keep track of your money
- How to get paid by clients
- Pros and cons of accepting insurance
- How to become an insurance provider and get reimbursed
- How to create “superbills” for clients
This program will include bonuses like templates, forms, audio files, and short training videos to help you get set-up!
Pursuing Private Practice: Dietitian Business School, will start at $2000
Reach more clients, keep clients coming back, and set the stage for a sustainable business that makes an impact in this world
Module 1: Create a strategy for sustainability
- Look at your vision
- Re-evaluate WHY
- Roadmap of dreams (all options from private practice)
- Plan for strategy
Module 2: Get organized for productivity and planning
- Organize systems for strategy (email, calendar, EMR, social media)
- Time map your idea day and week
- Procedures and processes
- Evaluate productivity
Module 3: Build a Brand
- Learn how to create a brand and what you need
- Designing a logo
- How to setup a website (DIY vs. hiring out)
- What to say on your website to get clients
- How to blog and increase SEO on your website
- How to effectively use social media
- Paper branding vs. online branding
Module 4: Marketing and Advertising
- Difference between marketing and advertising
- How to do market research
- Advertise within your community
- How to effectively use a “call to action”
- Pros and cons of “free work”
Module 5: Email Marketing
- Overview of email marketing systems
- Templates you can use
Module 6: Social Media Marketing
- Different platforms
- How to funnel people from social media into email list
- How to sell from social media
- Content calendar for Intuitive Eating topics
Module 7: Networking to Grow Your Business
- Develop a networking speech that highlights your expertise
- How to find your community that will increase referrals
- What to say at events and meetings
- What to say to a potential referral source
- How to build an authentic relationship
- Increasing engagement online: social media, in facebook groups, etc.
Module 8: Selling your services
- Bonus Inquiry call example
- Objections from clients – time, money, commitment
- Selling plans on social media and email
Module 9: Keep Clients Coming Back
- How to meet and manage client expectations
- Communicating with clients and meeting them where they are at
- Motivational interviewing and developing your counseling style
- How to ask clients hard questions
- Working within teams
- Why supervision is important
Module 10: “Balance” Work and Life
- How to know when you’re out of whack
- How to prioritize what’s important to you
- Set up realistic expectations of your business and know it can be a rollercoaster
- Reassessing your balance as your practice grows and as your life changes
This program will come with many bonuses, including access to the Pursuing Private Practice Group Coaching and Supervision program for 6 months. This will include training calls 1x/month (on a business or clinical-related topic), access to 1 group supervision call 1x/month, and access to the PPP community.
So what does this mean for you??? If you purchase Pursuing Private Practice for Intuitive Eating before June 19th, you will have access to these 2 new programs. This is a great time to enroll! I did a short 10 minute video for you taking you behind the scenes of the current program if you have any questions about what’s included right now.
It’s important to remember that change is hard work because it feels uncomfortable. But pushing ourselves outside of our comfort zone leads to better things for our business AND our clients. So while these moments are scary, I also celebrate them! When you make a change in your business, you are taking a step toward creating a better life for yourself AND a better experience for your clients.
Jennifer McGurk, RDN, CDN, CDE, CEDRD is a Registered Dietitian Nutritionist whose mission is to help dietitians Be the Dietitian you were Meant to Be. She is an expert in the field of eating disorders and also supervises other Registered Dietitians as an iaedp approved supervisor. She is the owner of Eat With Knowledge in Nyack, NY and leads a team of dietitians who support the philosophy, “Feel fabulous about food!”
Download her FREE resource on the top 10 mistakes professionals make in private practice.