I created Pursuing Private Practice: Dietitian Business School to support dietitians in building a business that makes a lasting impact on their clients' lives.
At Pursuing Private Practice, we believe...
Are We A Match?
Is Dietitian Business School right for you?
Why Should You Join Dietitian Business School?
Dietitian Business School is the Go-To Resource for like-minded dietitians who want to build a private practice and expand their business.
We focus on work that really makes an impact and creates change in the world, all while making consistent income and prioritizing self-care. We've combined the best of business coaching + supervision + self-care + accountability + community all in one.
We help you start, grow, scale, AND coast when it’s needed for YOUR work/life balance (or what we like to call work/life SATISFACTION).
What’s included in Dietitian Business School?
Here’s a peek at everything that’s inside!
20 business lessons* to help you build your business with ease. Each 20- to 30-minute lesson focuses on one topic and gives you all the ins and outs to help you form your business plan
*One lesson is released each week, starting that week you join Dietitian Business School
Weekly support, inspiration, and check-ins via our private Facebook group
Weekly group calls: We currently offer 6 group calls/month for community, connection, and hot seat coaching. 3 of the calls focus on business, and 3 of the calls focus on supervision/self-care.
- Business calls include: Business Q&A, Business Masterminds with your stage of business, and a Workshop based on member feedback.
- Supervision calls include Group Supervision and a call focused on a self-care topic.
Individual hot seat coaching, selected based on the hot topics of the moment in the Facebook group
At least 2 co-working sessions/month (if you’ve never participated in this, you are about to realize the power of co-working!)
This has the potential to be a little bit overwhelming, but we didn't want to cut out any of these pieces! We have organized everything into a calendar for you, so you can prioritize what to attend live, what you will watch recorded, and what you can save for later.
We're covering it all!
Dietitian Business School is designed to be THE PLACE to help you succeed in business and get you to your goals, whether you are doing this on the side, part-time, full-time, or working way too much (we can help you with that, too!).
Here's how it's laid out...
Many dietitians have no idea how to create a business strategy (or even what a good strategy can do for their business!).
By the end of this lesson, you will:
- Re-evaluate your WHY based on your values
- Create your roadmap of dreams
- Make a plan for your funnel (HOW clients find you, like you, buy from you, and keep coming back!)
Dietitians want to help anyone and everyone because we see many people in need. However, knowing your ideal client and where they are in their own journey is key to your marketing success.
By the end of this lesson, you will:
- Identify your ideal client’s pain points to transformation
- Know that you have created a solid offer for your ideal client
- Create content around your belief statements to help your ideal client connect with you and need your services
You can have the best message, but if no one “sees” you, no one will know that you exist.
By the end of this lesson, you will:
- Learn how to create a true brand and identify what you actually need
- Design your logo
- Choose your colors and the artistic "look" of your brand
- Distinguish between paper branding vs. online branding
- Match your mission to your brand’s beauty
- Know how to get your brand in front of your ideal clients
Dietitians are overwhelmed at the idea of all the “work” that goes into content creation. You need to understand your ideal client and their pain points and transformation in order to effectively communicate your message.
By the end of this lesson, you will:
- Understand the difference between marketing and just “posting.” It all goes back to strategy.
- Create compelling marketing content
- Effectively use “Call To Actions” in your marketing
- Appreciate the pros and cons of “free work”
“Cold leads” are different from “warm leads.” A warm lead is an easier client to market and sell to.
By the end of this lesson, you will know how to:
- Market differently for cold leads vs. warm leads
- Connect with teams that serve your ideal client
- Connect with professionals and non-professionals to support your marketing efforts
Everyone is scared to invest in a website, but if you aren’t “Google-able,” you might as well not exist.
By the end of this lesson, you will:
- Decide on how to setup your website (DIY vs. hiring out)
- Learn what to say on your website to land clients
- Understand how to blog and increase SEO on your website
- Understand the functionality of a website
The algorithm changes frequently. Social media takes up a ton of space and time if you don’t have a strategy.
By the end of this lesson, you will:
- Choose the one social media platform you want to start with
- Understand how to funnel people from social media into your email list/sales
- Know how to sell from social media
- Create a content calendar (we give you a sample filled with Intuitive Eating topics!)
All the “experts” say email is a vital piece of marketing, but it can be confusing to set up and understand how to effectively email your list.
By the end of this lesson, you will:
- Have an overview of different email marketing systems so that you can make the best choice for your business
- Understand automations and email sequences
- Know how to use your emails to sell
Email templates are provided that you are free to tweak, use and make your own!
We need to put ourselves out there in order for our message to reach the clients that need us the most. Many times we focus our marketing efforts on potential clients… but we can also “market” to professionals for referrals.
By the end of this lesson, you will:
- Develop a networking speech that highlights your expertise
- Find your community that will increase referrals
- Know what to say at events and meetings
- Know what to say to a potential referral source
- Understand how to build an authentic relationship
Many dietitians don’t know how to ask for money for our services. We have no idea what to charge or how to even ask for the sale.
By the end of this lesson, you will:
- Increase your sales confidence
- Understand the common objections from clients
- Value the autonomy of a potential client’s decisions
This lesson includes a bonus inquiry call example!
Dietitians are usually super organized individuals, but they don’t understand how that organization can lead to success in their business. All of these tips will help business owners reach their strategy faster without wasted time.
By the end of this lesson, you will:
- Organize your systems for strategy
- Time map your ideal day and week
- Understand the different procedures and processes
- Evaluate your productivity
We have the potential to “sell” to many clients but it is so much more sustainable for our business if the clients we already have continue to purchase our services. We can make a bigger impact this way, too!
By the end of this lesson, you will:
- Understand how to communicate with clients and meet them where they are
- Review your offer and re-evaluate if it’s working for your ideal client
- Understand the basics of office policies (in-person or virtual) and setting up your business that will help keep your ideal client coming back
With so many different areas to discuss, how do we lead a client on a journey to a healthy relationship with food?
By the end of this lesson, you will:
- Understand motivational interviewing
- Develop your own counseling style
- Know how to ask clients the hard questions
- Consider working within a team
- Understand the importance of supervision
We want to HELP so much that sometimes we toss our own boundaries out the window. This leads to resentment.
By the end of this lesson, you will:
- Know how to set your own boundaries based on your values
- Understand why setting boundaries is actually good for your clients
- Explore countertransference
- Develop your own self-care framework
The way you will stand out from the crowd is by being yourself and honoring the things that make you unique.
By the end of this lesson, you will:
- Understand your strengths to figure out your zone of genius (this is where you need to spend time in your business!)
- Use your natural strengths to your advantage
- NOT apologize for being you!
You don’t have to know it all to be a good business owner. Trust me, no one does! Learning and growing and evolving is the name of the game, and it starts with identifying where you need help.
By the end of this lesson, you will:
- Understand your weaknesses to see where you need to give yourself grace
- Identify where you want to hire within your weaknesses to support your business
It’s never too early to start building a team.
By the end of the lesson, you will:
- Feel empowered to hire support and watch your business grow!
- Learn how to find and hire a virtual assistant, marketing manager, social media manager, customer service/sales, or even another dietitian to help you deliver services
- Understand how to manage a team
Once you have a team in place, you have to become a leader, whether you like it or not!
By the end of the lesson, you will:
- Manage your team with confidence
- Set expectations for teamwork and communication
- Be able to determine what's working and what's not working on your team
- Be empowered to have hard conversations
- Understand how to manage reviews and pay raises
- Get a look behind-the-scenes at how Pursuing Private Practice operates
This is a 3-part workshop about how to launch a new offer into the world!
By the end of the lesson, you will:
- Be able to determine a good launch date
- Understand the different pieces of a launch
- Learn about the prep work involved (your buzz plan!)
- Understand how to execute the launch of your offer
- Be able to evaluate your launch
Whether this thought terrifies you or excites you, it’s true: You are the CEO of your business!!
By the end of this lesson, you will:
- Be able to identify when you’re out of whack
- Prioritize what’s truly important to you
- Set up realistic expectations of your business - it can be a rollercoaster
- Reassess your balance as your practice grows and as your life changes
Plus all of the tips and tricks to make your business-owner life a whole lot easier.
Lessons include worksheets, templates, video training and proven short-cuts.
Everything you need to reach your business goals
We've combined the best of business coaching + supervision + self-care + accountability + community all in one.
Enrollment will open again soon! If you have any questions, please send an email to hello@pursuingprivatepractice.com.
Don't just take it from me!
I can say with 100% confidence I would not be where I am today without Dietitian Business School.
I feel so supported and confident in this new role as a business owner and truly have DBS to thank for that. You get so much with this membership – a new lesson each week to help you grow your business, self-care calls, supervision calls, business strategy calls, an incredible Facebook group, a huge community of like-minded individuals, the list goes on!
Jennifer and her team are all so supportive and attentive – always so thorough and thoughtful in their responses to messages whether it is through email or in the FB group. Jennifer is so passionate about helping you succeed as a business owner and it truly shows.
I love that you can work through the lessons at your own pace and then go to the FB group to ask questions and get feedback from Jennifer and Elyssa, and the other RD's within DBS. I really did not have many RD connections prior to DBS. Having your own business can be lonely and it is just so nice to know I have this huge support system within DBS.
If you are thinking of joining - do it! You will not be disappointed.
-Shay Tinari, MS, RD, LDN
Shay Tinari Nutrition
If what you need and want is someone to believe in you as well as show you how it’s done, I would definitely recommend signing up for Dietitian Business School.
Jennifer will feel like a good friend right away, and she is the kind of friend we all want to have - she creates a safe space and encourages us to share our feelings, she is really good at encouraging you and making you believe in yourself, she pushes you to prioritize self-care, and she is a wealth of knowledge (and if she doesn’t know the answer, she will do her best to find it for you!). Jennifer has been so flexible with me, as well as so warm and kind.
She also is doing her very best to give us a course that serves us well - she surveys us every month on what we would like to see in the course. If you don’t get the answer you need in the course content - no worries! There is an AMAZING Facebook group where you can go to get all of your individual questions answered, by Jennifer and others. It’s been really beautiful to see people post vulnerable things in the Facebook group, and see the community responding so supportively.
I love being a part of such an inclusive and encouraging group, surrounded by other awesome dietitians who believe in the power of Intuitive Eating too!
-Fiona Young, MS, RD
This is the kind of resource you'll wish you had from day one as a business owner in dietetics!
Jennifer fills all the gaps and alleviates the isolation you feel as a dietitian entrepreneur—providing supervision, co-working, business coaching, specific tips and practical steps. And the whole time you know she is really on YOUR team, wanting nothing more than for you to feel supported, connected, and well-equipped to build your business in a way that works for you!
One of my favorite aspects of DBS has actually been the co-working hours, seeing others in action and sharing goals, while we hunker down together—virtually!—and feel like we're in the same room!
-Heather Caplan, RD
Host of RD Real Talk
If you have any questions, reach out to the team at hello@pursuingprivatepractice.com!
