YOUR PRIVATE PRACTICE IS NEEDED NOW MORE THAN EVER BEFORE

You are meant to make a difference in this work and take up space.

Don't sit back and wait for things to happen.

Go after what you deserve!

Do any of these sound familiar?

You want to bring in ideal clients to your business… who are ready and willing to consistently work with you

You keep hearing about “selling” but feel weird about it... How do you sell your services with confidence and not feel sleazy doing so?

You don’t want new clients who stay for 2 sessions and then never show up again. You want to attract clients who keep coming back.

You know the importance of setting boundaries, but you’re scared to actually enforce them.

You know a business coach will really help you uplevel, but you need a business coach who truly gets the anti-diet world.

When it comes down to it, you want to build your business and become an empowered dietitian business owner.

It’s time to go after what you want

You deserve to work on your business at any stage of business, whether you’re starting, growing, scaling, or coasting!

Introducing

DIETITIAN

BUSINESS

SCHOOL

Dietitian Business School will teach you the foundations of building a successful business

Join DBS now

About

JENNIFER

Hi, I’m Jennifer McGurk. I’m a Certified Eating Disorders Registered Dietitian, as well as a clinical supervisor and business coach for other dietitians.

I am the owner of a group private practice that has proudly served over 1,000 clients.

Throughout my 10 year journey as an entrepreneur, I have been able to build a team of dietitians for my practice, hire support for my business, create an online course, start a podcast, and speak at conferences.

I practice what I preach to my clients: self-care is vital. I do not do it all and do not want to do it all. I have created six job positions in order to build my team, so I can work in my zone of genius. I LOVE that my “work” truly doesn’t feel like “work.”

At my core, I believe in investing in myself and my business. I'm passionate about studying nutrition knowledge, and I'm also committed to being an amazing business coach. I have participated in business masterminds, business courses, and have made hard decisions about my own business to better serve other dietitians. I hope to inspire you to do the same!

About Jennifer

I believe that dietitians are the best business owners.

I created Pursuing Private Practice: Dietitian Business School to support dietitians in building a business that creates consistent revenue, impactful work for clinicians, all while prioritizing self-care.

Join DBS now

THIS BUSINESS DIDN'T COME OUT OF NOWHERE

Pursuing Private Practice has been through its own business journey over the years. This company started as a short book, was built into a small DIY course, grew into a group coaching program, and now has been scaled into a suite of courses and this membership program.

Pursuing Private Practice's mission matters in this world

and so does your mission!

At Pursuing Private Practice, we believe...

... that every dietitian can (and should!) build a successful business.

... that dietitians should be paid well for their life-changing work.

... in evolution and continuing to learn and grow

... in hard work AND self care. Both are needed to run a business.

... in activism against diet culture

... in inclusivity.

Everyone is welcome here

Our Values

Here at Pursuing Private Practice, we value hard work AND self-care. We fight diet culture, but also have to fight against hustle culture. Our dietitians believe in these 3 main values, and we honor them for ourselves as well:

Purpose

Passion

Protection

Any business is built to solve a problem for an ideal customer. We believe our mission makes a difference in the world, and we empower dietitians to solve the many challenges that come up when building a business. We respect continuous growth within our community. As we learn more and receive feedback, we reserve the right to improve our programs depending on the needs of the market.

We teach dietitians to create a business aligned with their passion and to work within their strengths. This creates work centered around a person’s “zone of genius” and we strive for team members to role model working in this way.

Boundaries are vital in business. When our needs are met, we do our best work to meet individual and team goals. We value work/life satisfaction to authentically live life to the fullest. When we aren’t taking care of ourselves, our work suffers. We believe in honest communication, direct feedback, and the right to make changes to reflect new boundaries.

We also believe in inclusivity. We strive to honor all dietitians of different backgrounds, including but not limited to race, ethnicity, culture, gender, size, sexual orientation, and ability. We value lived experience as much as traditional education.

Why Should You Join Dietitian Business School?

**Dietitian Business School is the Program for like-minded dietitians who want to build a private practice and expand their business.**

We focus on work that really makes an impact and creates change in the world, all while making consistent income and prioritizing self-care. We've combined the best of business coaching + supervision + self-care + accountability + community all in one.

We help you start, grow, scale, AND coast when it’s needed for YOUR work/life balance (or what we like to call work/life SATISFACTION).

Everyone starts at the beginning. The foundation of starting a sustainable private practice is a purpose-driven mission, ideal clients, work you feel insanely passionate about, and creating an offer to launch into the world.

Once you’ve started, you will continue to grow. You will refine your marketing funnel, grow your audience, and figure out what works and what doesn’t work for your business.

Your strategy WILL evolve as you scale. You will learn to hire for your business and figure out what to delegate so you can work in your zone of genius more and more.

But… you have the right to coast when needed. You are allowed to rest and reevaluate boundaries at any time when building your business. Business is not all hustle, it’s also about self-care.

You will go through so many ups and downs as a business owner while building your business…
and Pursuing Private Practice will be with you every step of the way.

Wondering if Dietitian Business School is right for you?

CLICK THROUGH Each Business Category Below and Give Yourself a "Yes" or a "No" for Each Question About Your Business Strategy.

dietitian business school jennifer mcgurk

🙌🏽 Your Offer 💁🏾‍♀️ Your Clients 👩🏼‍💻 Your Systems 💗 Your Feelings 💪🏾 Your Skills 🙅🏽‍♀️ Your Boundaries 🤜🏼 Your Connections 🥳 Your Wins 🧘🏿‍♀️ Your Values

🙌🏽 Your Offer

→ We will help you create your ideal offer:

Do you have a business offer that fits into your life and aligns with your values? There are so many offers out there: 1:1, group programs, a digital course or membership… and there are lots of pros AND cons for different types of offers. You need to find an offer that is perfect for you.
Is your offer serving your ideal client?
Are you fulfilled as a business owner with this offer and is your ideal client receiving the benefits from working with you?

💁🏾‍♀️ Your Clients

→ We will support you to find your clients:

Do you have a marketing funnel? A marketing funnel is the process in which you get in front of an audience and take a person through the marketing process all the way down to booking with you and coming back over and over again.
Are you creating or repurposing content to connect with your audience? At least once/week?
Do you feel comfortable explaining what you do and selling your offer? How are your sales conversions?

👩🏼‍💻 Your Systems

→ We will teach you how to build solid systems:

Do you have priority systems in place to support your growth? Examples may include a booking system, a social media system, a selling/follow-up system, a financial system.
Do you have an organizational chart for your business for different roles? (Yes, even if you do them all right now). As your business grows, you will start to see the different areas you will need support.
Are your systems supporting you and decreasing chaos? Your systems should make your life easier, not harder! This will support you to build a solid foundation.

💗 Your Feelings

→ We let you process all your feelings:

Are you confident in your ability to work through challenges? Business is HARD and you will have challenges that will come your way, whether it’s a cancellation policy, firing an employee, or saying “no” to something you don’t have time for.
Do you feel worthy of success in your business? So many dietitians don’t feel worth as a business owner.
Can you use comparison-itis to work for you, not against you? If you’re feeling jealousy, it’s probably telling you something needs to change.

💪🏾 Your Skills

→ We teach you to keep clients coming back:

Can you get your clients results with your counseling skills? Dietitians help improve a client’s relationship with food and body and that transformation is so valuable.
Do you understand how transference and countertransference affect you as a human?
Can you retain clients? It’s important to know that you are NOT going to keep everyone and that’s normal. But if you’re losing clients left and right, something is up.

🙅🏽‍♀️ Your Boundaries

→ We support you in enforcing your boundaries:

Do you have boundaries for work and life? So many of us don’t!
Do you reassess your boundaries every quarter (or as often as you need to!) Again, so many of us don’t even think about how our boundaries will need to change as our lives change and/or our business grows.
Do you enforce your boundaries when needed? This usually means showing up for hard conversations and being uncomfortable - it’s so hard for a reason!

🤜🏼 Your Connections

→ We love to connect with colleagues:

Do you have relationships with other non-diet colleagues that are in a similar stage of business as you? This is vital to know the ins and outs of where you are in business.
Do you have a place to vent, cry, and celebrate all in the same day? All of these emotions are going to happen (yes, within 24 hours!)
Do you celebrate your wins with others? You need to feel supported in celebrating the successes that you have in business because it keeps you going when things ARE hard.

🥳 Your Wins

→ We celebrate you when you reach your goals:

Do you consistently prioritize goals for your business?
Do you have accountability in place to check in? Family and friends are great but you also want people that just get the ups and downs of business.
Are you ready to graduate to the next stage of business? From starting to growing? From growing to scaling? You will have to learn new skills, like hiring, onboarding, and managing a team.

🧘🏿‍♀️ Your Values

→ We disrupt diet culture AND hustle culture:

Do you have a brand that is rooted in your values? Your brand message should align with what you believe in!!
Can you challenge hustle culture in business? So many coaches talk about the quick fixes in business growth and the “if I did it, you can do it too” type of attitude that does not take into consideration the nuances of growing a business.
Can you reject sleazy marketing messages? Understand that diet culture exists in business just as much as in our society.

Join DBS now

take a look

INSIDE DBS

What’s included in Dietitian Business School?

Here’s a peek at everything that’s inside!

DBS is an entire business school curriculum, with suggestions for each stage of business: starting, growing, scaling, or coasting!

Each month has 4 business lessons (for a total of 20!) to help you build your business with ease. Each lesson focuses on one topic and gives you all the ins and outs to help you form your business plan.

5 Classes with 4 lessons each = 20 lessons!

Class 1

Create Your Ideal Offer

Class 2

Build Solid Systems

Class 3

Find Your Clients

Class 4

Understand Your Personality

Class 5

Reach Your Goals

WHAT ELSE IS INCLUDED

Weekly group calls: We currently offer 2 group calls each week for community, connection, and hot seat coaching:

4 Business Coaching Calls each month. We host a coaching call for each stage of business (Starting, Growing, Scaling, or Coasting). You may come to any of the coaching calls but each call will focus on that particular stage of business.
2 Group Supervision calls include case consultation and self-care topics.
1 Mastermind call each month
At least 1 co-working call each month

Weekly support, inspiration, and check-ins via our private Facebook group

Individual 1:1 time is scheduled after you complete certain classes within the program. There are many opportunities to get personalized attention and support!

You will have full support of the PPP team throughout the program. We are here to support you with strategy, operations, counseling and supervision, marketing, and so much more!

This has the potential to be a little bit overwhelming, but we didn't want to cut out any of these pieces! We have organized everything into a calendar for you, so you can prioritize what to attend live, what you will watch recorded, and what you can save for later. While you are in our program, you have access to our Google calendar to add right into your own calendar.

Join DBS now

BUSINESS SCHOOL

breakdown

We're covering it all!

Dietitian Business School is designed to be THE PLACE to help you succeed in business and get you to your goals, whether you are doing this on the side, part-time, full-time, or working way too much (we can help you with that, too!).

Here's how it's laid out...

Class One: Create Your Ideal Offer

Lesson One: Your Business Strategy Foundation

Lesson Two: Your Values-Driven Offer

Lesson Three: Map Out Your Client’s Customer Journey

Dietitians want to help anyone and everyone because we see many people in need. However, knowing your ideal client and where they are in their own journey is key to your marketing success.

By the end of this lesson, you will:

Identify your ideal client’s pain points to transformation
Create content themes around your belief statements to help your ideal client connect with you and need your services

Lesson Four: Launch Your Offer

Class Two: Build Solid Systems

Lesson Five: Transform Your Brand

You can have the best message in your head, but if you cannot communicate that message out into the world, no one will see it!

By the end of this lesson, you will:

Learn how to create a true brand and identify the different parts of a brand
Design your basic branding: logo, colors, and the artistic "look" of your brand
Match your mission to your brand’s beauty
Know how to get your brand in front of your ideal clients

Lesson Five: Transform Your Brand

You can have the best message in your head, but if you cannot communicate that message out into the world, no one will see it!

By the end of this lesson, you will:

Learn how to create a true brand and identify the different parts of a brand
Design your basic branding: logo, colors, and the artistic "look" of your brand
Match your mission to your brand’s beauty
Know how to get your brand in front of your ideal clients

Lesson Six: Develop Your Website

You need to exist online. We have you covered with all of the options to get your business online!

By the end of this lesson, you will:

Decide on how to setup your website (DIY vs. hiring out)
Learn what to say on your website to land clients
Understand how to blog and increase SEO on your website
Understand the functionality of a website
Know when it’s time to hire out for this part of business (hint: it’s NOT when you’re first starting out!)

Lesson Seven: Systems and Processes For Productivity

Lesson Eight: Network to Triple Your Referrals

We need to put ourselves out there in order for our message to reach the clients that need us the most. Many times we focus our marketing efforts on potential clients… but we can also “market” to professionals for referrals.

By the end of this lesson, you will:

Develop a networking speech that highlights your expertise
Find your community that will increase referrals
Know what to say at events and meetings
Know what to say to a potential referral source
Understand how to build an authentic relationship
The differences between cold leads vs. warm leads

Class three: find your clients

Lesson Nine: Sell Your Offer With Confidence

Lesson Ten: Create Content That Connects

The “work” that goes into content creation is overwhelming. Content creation becomes a lot easier when you understand your ideal client, their pain points, and the transformation your business can provide.

By the end of this lesson, you will:

Understand the difference between marketing and just “posting.” It all goes back to strategy.
Create compelling marketing content
Effectively use “Call To Actions” in your marketing
Appreciate the pros and cons of “free work”

Lesson Eleven: Social Media Marketing

Lesson Twelve: Land In Your Client’s Inbox

All the “experts” say email is a vital piece of marketing, but it can be confusing to set up and understand how to effectively email your list.

By the end of this lesson, you will:

Have an overview of different email marketing systems so that you can make the best choice for your business
Understand automations and email sequences
Know how to use your emails to sell

Email templates are provided that you are free to tweak, use and make your own!

Class four: Understand Your Personality

Lesson Thirteen: Protect Your Boundaries

Lesson Fourteen: Lean Into Your Strengths and Weaknesses

The way you will stand out from the crowd is by being yourself and honoring the things that make you unique.

By the end of this lesson, you will:

Understand your strengths to figure out your zone of genius (this is where you need to spend time in your business!)
Use your natural strengths to your advantage
Understand your weaknesses to see where you need to give yourself grace
Identify where you want to hire within your weaknesses to support your business

Lesson Fifteen: Keep Your Clients Coming Back

We have the potential to “sell” to many clients but it is so much more sustainable for our business if the clients we already have continue to purchase our services. We can make a bigger impact this way, too!

By the end of this lesson, you will:

Understand how to communicate with clients and meet them where they are
Review your offer and re-evaluate if it’s working for your ideal client
Understand the basics of office policies (in-person or virtual) and setting up your business that will help keep your ideal client coming back

Lesson Sixteen: Mindset Work Never Ends

Class Five: Reach Your Goals

Lesson Seventeen: Your CEO Time

Lesson Eighteen: Interview and Hire a Team Member

It's never too early to start building a team, even if you’re a solopreneur (and if so, we teach you how to be a more effective solopreneur in this lesson!)

By the end of this lesson, you will:

Feel empowered to hire support and watch your business grow!
Learn how to find and hire a virtual assistant, marketing manager, social media manager, customer service/sales, or even another dietitian to help you deliver services
Understand how to onboard your first team member

Lesson Nineteen: Onboard Your Team Member

Once you have a team in place, you have to become a leader.

By the end of this lesson, you will:

Manage your team with confidence
Set expectations for teamwork and communication
Be able to determine what's working and what's not working on your team
Be empowered to have hard conversations
Understand how to manage reviews and pay raises
Get a look behind-the-scenes at how Pursuing Private Practice operates

Lesson Twenty: Celebrate Your Wins!

Everything you need to reach your business goals

We've combined the best of business coaching + supervision + self-care + accountability + community all in one.

DIETITIAN BUSINESS SCHOOL is a 10-month program.

We are here for you at every stage of business!

You can select to pay for the program with our payment plan:

$497/month

I'm ready! (Payment Plan)

Or you can pay-in-full

$4970 for 10 month program

I'm ready! (Pay in full)

When you pay-in-full, you have access to 3 CEO Retreats while you are in our Dietitian Business School program.

A CEO Retreat is dedicated time for you to work ON your business with a small group of people, getting personalized attention and feedback about topics related to building your business

We have created some pretty amazing business owners!

Taylor confidently grew her practice and eventually hired her first employee for her business!

Emily used all of our program’s tools to delegate and scale and step into the next level of her business.

"Jennifer's course was the jumpstart I needed for my business.

I was floundering before, trying to figure out how to run my business, and now I have some real direction and actionable goals I can achieve. I love the community and how much support I feel in our group calls. Jennifer is the best cheerleader and mentor! She is so enthusiastic about what she does and it inspires me.

I highly recommend Jennifer and her program to any dietitian with a private practice!"

-Kelly Neilson, MDA, RD, LD
Nutrition for Hope

"Dietitian Business School is one of the best business decisions I have made since opening my private practice.

Joining this amazing, friendly, helpful community of dietitians has made me feel more connected, confident, and knowledgeable. When I am faced with a difficult business decision or an unusual client situation, everyone in the group has my back. The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40! I admit I was at first hesitant to join due to the monthly fee, but I can say with confidence that the return on investment has made the cost absolutely worth it."

-Penelope Taylor, MS, RDN, LD
Stellar Health Nutrition

"Listing out the supportive aspects of Dietitian Business School is easy:

All the tools you need for starting or expanding a nutrition practice have been thoughtfully created, and allow you to tailor your experience while going at your own pace. But the best part is what shines through all of it, and that is Jennifer's generosity and enthusiastic spirit. Jennifer is a champion of her fellow RDs, and looks forward to seeing you succeed in the ways that matter most to you."

-Samantha Lewandowski, MS, RDN, LDN, CEDRD-S
Big Picture Nutrition, LLC

Leah got the support she needed from many different members in various stages of business.

Kirsten felt so supported as she transitioned her private practice into full-time!

"Dietitian Business School has provided me with invaluable support to grow my business.

The modules give you all the information you need to set up the systems in your business, build a brand, and start marketing. The group coaching calls and Facebook group have helped me to stay connected, get my questions answered, and build a community of like-minded entrepreneurs who I can get feedback from as we all grow our businesses together. Jennifer's enthusiasm and expertise also helped with my confidence because I feel like I have everything I need to tackle all of the hard things that come up in growing a business."

-Alyssa Snow Callahan, MS, RDN
Nourished with Kindness

"Dietitian Business School has been pivotal in helping me understand the foundations of a solid business platform.

I have been a dietitian for over 20 years and even though I have a thriving private practice, I have wanted to enhance my business skills for a long time now. Dietitian Business School has given me ideas and inspiration to continue to build my private practice. As dietitians, we are not trained in business development and management, and this course has been fundamental in helping me in those areas.

The fact that Jennifer runs DBS from a non-diet platform combined with her authentic personality and strong counseling background is what led me to joining this program. The members-only Facebook group as well as the business meetings and workshops have been extremely helpful and an invaluable asset.

I highly recommend DBS. It not only will help you from a business standpoint, but it will help you personally and professionally in ways you cannot even imagine until you are a part of the wonderful community."

-Jacquelyn Stern, RDN
Annapolis Nutrition

"When I talked to Jennifer and learned about DBS, I immediately felt welcomed into a like-minded community of wonderful dietitians.

Aside from the very helpful business lessons, I absolutely love the weekly group calls. The consistency of face-to-face time with the group is what I look forward to most and it's so encouraging and supportive. It is a great way to network with other dietitians and feel a sense of community when you work from home!"

Shannon Costello, RDN
Chef Shannon Nutrition

Amanda increased her confidence and motivation to open up her private practice and grew to full-time (with a waiting list) within 1 year!

Nicole loved the content, supervision, co-working, but most importantly the family environment that Dietitian Business School has formed.

"This is the kind of resource you'll wish you had from day one as a business owner in dietetics!

Jennifer fills all the gaps and alleviates the isolation you feel as a dietitian entrepreneur—providing supervision, co-working, business coaching, specific tips and practical steps. And the whole time you know she is really on YOUR team, wanting nothing more than for you to feel supported, connected, and well-equipped to build your business in a way that works for you!

One of my favorite aspects of DBS has actually been the co-working hours, seeing others in action and sharing goals, while we hunker down together—virtually!—and feel like we're in the same room!"

Heather Caplan, RD
Host of RD Real Talk

"I have seen so much progress and jumped many hurdles with Jennifer’s program Dietitian Business School.

Jennifer has many years of knowledge and experiences that show through her supervision, guidance, and business coaching. It’s been very helpful to gain support from her and the other dietitians in the group.

The bonus classes have helped me navigate various business items like taxes, billing insurance, to caring for clients. The co-working meetings help hold me accountable to complete tasks.

I feel more comfortable knowing I am not alone in the feelings that arise in owning a business that usually can alternate like excitement, fear, and overwhelm.

My latest victory is ending my part time job to pursue my private practice 100%! I am so grateful for the support Jennifer and the Pursuing Private Practice team have provided in building up my business."

Catherine Valadez, MS, RD, LD
My San Antonio Nutrition

"I invested in Dietitian Business School and Pursuing Private Practice when I realized I was very alone in my effort to build a private practice.

Not only was I alone, but my business hadn't progressed much in the last 9 months since opening. Now it's been another 9 months since joining Jennifer's group and I am MILES ahead of where I was.

Dietitian Business School teaches and models how and why to have a team surrounding you constantly. I hired my first contractor because of DBS and I'm looking forward to hiring my first employee soon! Working with a team feels great and I see a path forward to grow my business without running myself into the ground.

I've also made peer connections because of DBS that continue to be a source of support, collaboration and accountability. Jennifer always says that the act of investing in your business is what allows it to grow and she is spot on. I'm looking forward to building on what I've learned in DBS and will be recommending DBS to anyone who needs it!"

Lauresa Larson

Amie got her money’s worth in the first 2 months of the program!

Angela said this program was the best investment into her private practice.

"Dietitian Business School is an invaluable resource for all dietitians who want to enter into private practice or grow their business.

Jennifer is very communicative and supportive in the Facebook group and is willing to help out to the best of her ability! She makes it seem like she is always available for us.

I know for a fact that setting up my business wouldn't have gone as smoothly as it did if it wasn't for Jennifer and her Dietitian Business School!

I whole-heartedly recommend this resource to all dietitians!"

Courtney Bellino, MS, RD, LDN
Feed and Flourish

"Joining DBS has been one of the best decisions and investments I have made as far as growing my business.

I've paid for other programs that were so poorly organized or so boring that I never completed them. What really sets DBS apart is that there are weekly group calls that keep you engaged in the program and offer so much support in addition to the curriculum.

I signed up for the Annual Option so that I could get full access and that has been totally worth it! I've hired my first employee (a dietitian) and hired an intern since joining DBS a few months ago. The information on how to scale and the hiring tools were so helpful and saved me a lot of time and headaches! If you are on the fence, I would say go for it!"

Heather Rudalavage, RDN, LDN
Intuitive Nutrition

"I’m so glad that I invested in this program when I did.

I’m reflecting back to where I was when we had our first phone call and I was so hurt, lost, and angry. I had googled the symptoms of burnout just because I was curious and I checked every box. It’s frustrating thinking about how much I love working with people in repairing their relationship with food and their bodies. That was my full time job, but it wasn’t meeting that need. It definitely wasn’t my interaction with the patients and their families that led to that either – it was stemming from the business decisions that were being made and how powerless I felt in my own role.

Pursuing Private Practice helped me see that it’s possible to do what I love, charge what I’m worth, and practice in line with MY ideals."

Jen Haefele, RDN
RDN Jen

"The Pursuing Private Practice community has been everything I needed and more!

I was very nervous to make this investment in myself, but Jennifer and the entire community has made me feel extremely welcome. Yes, it is a big group of aspiring entrepreneurs, which could be overwhelming, but in fact, it is just a big group of people who have been/are in the same position as you! So many resourceful people to reach out to, ask questions to, and learn from.

The content from each lesson of the course provides me with material to help me feel confident when making decisions and gives me a path to follow to continue moving forward. Overall, this course has been a great investment so far. I am learning and growing as a dietitian and business professional with each lesson, post in the Facebook group, group call, and question to Jennifer. I could not recommend it more!"

Stephanie Dorfman, MS, RD
Stephanie Dorfman Nutrition

"If what you need and want is someone to believe in you as well as show you how it’s done, I would definitely recommend signing up for Dietitian Business School.

Jennifer will feel like a good friend right away, and she is the kind of friend we all want to have - she creates a safe space and encourages us to share our feelings, she is really good at encouraging you and making you believe in yourself, she pushes you to prioritize self-care, and she is a wealth of knowledge (and if she doesn’t know the answer, she will do her best to find it for you!). Jennifer has been so flexible with me, as well as so warm and kind.

She also is doing her very best to give us a course that serves us well - she surveys us every month on what we would like to see in the course. If you don’t get the answer you need in the course content - no worries! There is an AMAZING Facebook group where you can go to get all of your individual questions answered, by Jennifer and others. It’s been really beautiful to see people post vulnerable things in the Facebook group, and see the community responding so supportively.

I love being a part of such an inclusive and encouraging group, surrounded by other awesome dietitians who believe in the power of Intuitive Eating too!"

Fiona Young, MS, RD

"I can say with 100% confidence I would not be where I am today without Dietitian Business School.

I feel so supported and confident in this new role as a business owner and truly have DBS to thank for that. You get so much with this membership – a new lesson each week to help you grow your business, self-care calls, supervision calls, business strategy calls, an incredible Facebook group, a huge community of like-minded individuals, the list goes on! Jennifer is so passionate about helping you succeed as a business owner and it truly shows.

I love that you can work through the lessons at your own pace and then go to the FB group to ask questions and get feedback from Jennifer and Elyssa, and the other RD's within DBS. I really did not have many RD connections prior to DBS. Having your own business can be lonely and it is just so nice to know I have this huge support system within DBS.

If you are thinking of joining - do it! You will not be disappointed."

Shay Tinari, MS, RD, LDN
Shay Tinari Nutrition

How do I know this is the right time for me to invest in a business coaching program?

People ask me all the time, “I don’t know if this is the right time for me?” And, “How do I decide if I should do this?”

My answer is always the same: There is never a perfect “right time” to make an investment in yourself and your business. Especially right now, when things feel really unpredictable.

People need nutrition counseling more than ever before. A lot of my clients are struggling and are thankful for the virtual work that we can provide.

The key is to recognize that your passion is worth it. You and your business are WORTH THE INVESTMENT to serve your people.

Will I make my money back?

Our goal is for you to receive a return on your investment (and more!). While I can’t guarantee anything, the dietitians in our program are reaching their financial goals, leaving jobs for full-time entrepreneurship, and getting paid what they're worth. Any business coach that *guarantees* you’ll make money with their framework is really just diet culture showing up in business. Business is hard work (and we’re not afraid to tell you that!)

Does this program provide 1:1 support?

Yes, you are in the right place!

Dietitian Business School provides 6 1:1 calls throughout our 10-month program. We also provide individual support on the monthly group business coaching calls (we host 4 each month but 1 for each stage of business: starting, growing, scaling, or coasting).

While we have a lot of recorded education in our platform, our goal is to connect live for calls every single week.

When are the group calls?

We have consistent group calls Tuesdays from 2:00-3:00pm eastern and Wednesdays from 12:00-1:00pm eastern. We are also host additional workshops at times that are announced in advance. Everything is always recorded, with the exception of our mastermind calls. This is our typical schedule:

1st Tuesday of the month: Business coaching for Coasting
2nd Wednesday of the month: Business Coaching for Starting
2nd Tuesday of the month: Masterminds with your stage of business
2nd Wednesday of the month: Group Supervision with Elyssa
3rd Tuesday of the month: Business Coaching for Growing
3rd Wednesday of the month: Business Coaching for Scaling
4th Tuesday of the month: Group Supervision with Elyssa
4th Wednesday of the month: Co-Working + Coffee Break with the PPP Team
If we have any 5th Tuesdays/Wednesdays of the month, we will host additional Co-Working Calls.

What if I'm just getting started?

At this time, Pursuing Private Practice offers 2 different options for dietitians: This program, Dietitian Business School, as well as Beginner Basics.

Beginner Basics is for dietitians who know nothing about business and want to get their private practice set up. The course takes you through the beginning steps to start your private practice and get your first client.

If you are just starting out in private practice, and have no idea where to begin, Beginner Basics is perfect. If you already have your business set up but are still getting started, we recommend joining Dietitian Business School. Contact us if you’re not sure what program is right for you.

I have a full caseload, am I too advanced for Dietitian Business School?

Our program serves dietitians in many different levels of business: starting, growing, scaling, and coasting. When you are “full”, you have 2 options: HIRE another dietitian or team member to scale or coast!

Our program teaches you how to scale your business by creating an offer that's scalable and not just 1:1. We have had dietitians sell courses, start group programs, as well as hire another dietitian for their group practice. We teach you how to do this when you join Dietitian Business School.

If you choose to coast in business, we teach you to reassess boundaries, reevaluate self-care, work on productivity to save your time, and rest. This is hard for many business owners, so that's why it's still "working on your business" here in the program, even if you're coasting.

Why should I consider learning about a non-diet approach with clients?

We teach you how to build a private practice, and believe in a non-diet philosophy. We understand that dietitians may practice in many different styles, but believe that the non-diet approach has the best success with our clients to heal their relationship with food. We teach you to build a thriving business that truly solves a huge problem in our society.

Over my years in practice, I’ve learned the importance of Health at Every Size principles and body positivity. I would LOVE to support you in learning about Intuitive Eating, as I believe an Intuitive Eating approach to nutrition counseling is perfect for private practice. Clients need your expertise in healing their relationship with food, and this meaningful work creates a sense of pride and accomplishment for providers.

I am so passionate about this philosophy, but I did not always practice this way. My first career as a dietitian was centered in weight loss and diet culture.

Once I learned more about eating disorder recovery and Intuitive Eating, I transitioned my professional career as a dietitian.

I am honored to teach what I know about nutrition through Pursuing Private Practice, as I fully believe my nutrition counseling style has been the key component that has grown my practice significantly and allowed me to hire a team of dietitians.

Does this course offer CEU's to dietitians?

How long do I stay in the program?

Our program is 10 months long. We have a full curriculum (5 classes, each 4 lessons) and we recommend taking a month or two to complete each class. While you are going through our classes, you will have scheduled 1:1 support, as well as group support with our business coaching calls. We also have our Facebook group available for troubleshooting and support. You have access to the entire program while you are in the program.

After you graduate, you will have the option to continue with our team if you still need support.

Do you offer any refunds?

If you have any questions about joining Dietitian Business School, please reach out to the Pursuing Private Practice team at hello@pursuingprivatepractice.com. We're happy to answer any questions or schedule an inquiry call to see if you're a good match for our program.

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