YOUR PRIVATE PRACTICE IS NEEDED NOW MORE THAN EVER BEFORE
You are meant to make a difference in this work and take up space.
Don't sit back and wait for things to happen.
Go after what you deserve!
Do any of these sound familiar?
It’s time to go after what you want
You deserve to work on your business at any stage of business, whether you’re starting, growing, scaling, or coasting!
Dietitian Business School will teach you the foundations of building a successful business
Hi, I’m Jennifer McGurk. I’m a Certified Eating Disorders Registered Dietitian, as well as a clinical supervisor and business coach for other dietitians.
I am the owner of a group private practice that has proudly served over 1,000 clients.
Throughout my 10 year journey as an entrepreneur, I have been able to build a team of dietitians for my practice, hire support for my business, create an online course, start a podcast, and speak at conferences.
I practice what I preach to my clients: self-care is vital. I do not do it all and do not want to do it all. I have created six job positions in order to build my team, so I can work in my zone of genius. I LOVE that my “work” truly doesn’t feel like “work.”
At my core, I believe in investing in myself and my business. I'm passionate about studying nutrition knowledge, and I'm also committed to being an amazing business coach. I have participated in business masterminds, business courses, and have made hard decisions about my own business to better serve other dietitians. I hope to inspire you to do the same!
I believe that dietitians are the best business owners.
I created Pursuing Private Practice: Dietitian Business School to support dietitians in building a business that creates consistent revenue, impactful work for clinicians, all while prioritizing self-care.
THIS BUSINESS DIDN'T COME OUT OF NOWHERE
Pursuing Private Practice has been through its own business journey over the years. This company started as a short book, was built into a small DIY course, grew into a group coaching program, and now has been scaled into a suite of courses and this membership program.
Pursuing Private Practice's mission matters in this world
and so does your mission!
At Pursuing Private Practice, we believe...
... that every dietitian can (and should!) build a successful business.
... that dietitians should be paid well for their life-changing work.
... in evolution and continuing to learn and grow
... in hard work AND self care. Both are needed to run a business.
... in activism against diet culture
... in inclusivity.
Everyone is welcome here
Here at Pursuing Private Practice, we value hard work AND self-care. We fight diet culture, but also have to fight against hustle culture. Our dietitians believe in these 3 main values, and we honor them for ourselves as well:
Any business is built to solve a problem for an ideal customer. We believe our mission makes a difference in the world, and we empower dietitians to solve the many challenges that come up when building a business. We respect continuous growth within our community. As we learn more and receive feedback, we reserve the right to improve our programs depending on the needs of the market.
We teach dietitians to create a business aligned with their passion and to work within their strengths. This creates work centered around a person’s “zone of genius” and we strive for team members to role model working in this way.
Boundaries are vital in business. When our needs are met, we do our best work to meet individual and team goals. We value work/life satisfaction to authentically live life to the fullest. When we aren’t taking care of ourselves, our work suffers. We believe in honest communication, direct feedback, and the right to make changes to reflect new boundaries.
We also believe in inclusivity. We strive to honor all dietitians of different backgrounds, including but not limited to race, ethnicity, culture, gender, size, sexual orientation, and ability. We value lived experience as much as traditional education.
Why Should You Join Dietitian Business School?
Dietitian Business School is the Program for like-minded dietitians who want to build a private practice and expand their business.
We focus on work that really makes an impact and creates change in the world, all while making consistent income and prioritizing self-care. We've combined the best of business coaching + supervision + self-care + accountability + community all in one.
We help you start, grow, scale, AND coast when it’s needed for YOUR work/life balance (or what we like to call work/life SATISFACTION).
Everyone starts at the beginning. The foundation of starting a sustainable private practice is a purpose-driven mission, ideal clients, work you feel insanely passionate about, and creating an offer to launch into the world.
Once you’ve started, you will continue to grow. You will refine your marketing funnel, grow your audience, and figure out what works and what doesn’t work for your business.
Your strategy WILL evolve as you scale. You will learn to hire for your business and figure out what to delegate so you can work in your zone of genius more and more.
But… you have the right to coast when needed. You are allowed to rest and reevaluate boundaries at any time when building your business. Business is not all hustle, it’s also about self-care.
You will go through so many ups and downs as a business owner while building your business…
and Pursuing Private Practice will be with you every step of the way.
Wondering if Dietitian Business School is right for you?
CLICK THROUGH Each Business Category Below and Give Yourself a "Yes" or a "No" for Each Question About Your Business Strategy.
→ We will help you create your ideal offer:
- Do you have a business offer that fits into your life and aligns with your values? There are so many offers out there: 1:1, group programs, a digital course or membership… and there are lots of pros AND cons for different types of offers. You need to find an offer that is perfect for you.
- Is your offer serving your ideal client?
- Are you fulfilled as a business owner with this offer and is your ideal client receiving the benefits from working with you?
take a look
What’s included in Dietitian Business School?
Here’s a peek at everything that’s inside!
DBS is an entire business school curriculum, with suggestions for each stage of business: starting, growing, scaling, or coasting!
Each month has 4 business lessons (for a total of 20!) to help you build your business with ease. Each lesson focuses on one topic and gives you all the ins and outs to help you form your business plan.
5 Classes with 4 lessons each = 20 lessons!
Create Your Ideal Offer
Build Solid Systems
Find Your Clients
Understand Your Personality
Reach Your Goals
WHAT ELSE IS INCLUDED
Weekly group calls: We currently offer 2 group calls each week for community, connection, and hot seat coaching:
- 4 Business Coaching Calls each month. We host a coaching call for each stage of business (Starting, Growing, Scaling, or Coasting). You may come to any of the coaching calls but each call will focus on that particular stage of business.
- 2 Group Supervision calls include case consultation and self-care topics.
- 1 Mastermind call each month
- At least 1 co-working call each month
Weekly support, inspiration, and check-ins via our private Facebook group
Individual 1:1 time is scheduled after you complete certain classes within the program. There are many opportunities to get personalized attention and support!
You will have full support of the PPP team throughout the program. We are here to support you with strategy, operations, counseling and supervision, marketing, and so much more!
This has the potential to be a little bit overwhelming, but we didn't want to cut out any of these pieces! We have organized everything into a calendar for you, so you can prioritize what to attend live, what you will watch recorded, and what you can save for later. While you are in our program, you have access to our Google calendar to add right into your own calendar.
We're covering it all!
Dietitian Business School is designed to be THE PLACE to help you succeed in business and get you to your goals, whether you are doing this on the side, part-time, full-time, or working way too much (we can help you with that, too!).
Here's how it's laid out...
Class One: Create Your Ideal Offer
Class Two: Build Solid Systems
Class three: find your clients
Class four: Understand Your Personality
Class Five: Reach Your Goals
Everything you need to reach your business goals
We've combined the best of business coaching + supervision + self-care + accountability + community all in one.
DIETITIAN BUSINESS SCHOOL is a 10-month program.
We are here for you at every stage of business!
You can select to pay for the program with our payment plan:
Or you can pay-in-full
$4970 for 10 month program
When you pay-in-full, you have access to 3 CEO Retreats while you are in our Dietitian Business School program.
A CEO Retreat is dedicated time for you to work ON your business with a small group of people, getting personalized attention and feedback about topics related to building your business
We have created some pretty amazing business owners!
Taylor confidently grew her practice and eventually hired her first employee for her business!
Emily used all of our program’s tools to delegate and scale and step into the next level of her business.
"Jennifer's course was the jumpstart I needed for my business.
I was floundering before, trying to figure out how to run my business, and now I have some real direction and actionable goals I can achieve. I love the community and how much support I feel in our group calls. Jennifer is the best cheerleader and mentor! She is so enthusiastic about what she does and it inspires me.
I highly recommend Jennifer and her program to any dietitian with a private practice!"
-Kelly Neilson, MDA, RD, LD
Nutrition for Hope
"Dietitian Business School is one of the best business decisions I have made since opening my private practice.
Joining this amazing, friendly, helpful community of dietitians has made me feel more connected, confident, and knowledgeable. When I am faced with a difficult business decision or an unusual client situation, everyone in the group has my back. The advice I have received from the courses, the group calls, and directly from Jennifer herself has elevated my practice from 5 clients a month to over 40! I admit I was at first hesitant to join due to the monthly fee, but I can say with confidence that the return on investment has made the cost absolutely worth it."
-Penelope Taylor, MS, RDN, LD
Stellar Health Nutrition
"Listing out the supportive aspects of Dietitian Business School is easy:
All the tools you need for starting or expanding a nutrition practice have been thoughtfully created, and allow you to tailor your experience while going at your own pace. But the best part is what shines through all of it, and that is Jennifer's generosity and enthusiastic spirit. Jennifer is a champion of her fellow RDs, and looks forward to seeing you succeed in the ways that matter most to you."
-Samantha Lewandowski, MS, RDN, LDN, CEDRD-S
Big Picture Nutrition, LLC
Leah got the support she needed from many different members in various stages of business.
Kirsten felt so supported as she transitioned her private practice into full-time!
"Dietitian Business School has provided me with invaluable support to grow my business.
The modules give you all the information you need to set up the systems in your business, build a brand, and start marketing. The group coaching calls and Facebook group have helped me to stay connected, get my questions answered, and build a community of like-minded entrepreneurs who I can get feedback from as we all grow our businesses together. Jennifer's enthusiasm and expertise also helped with my confidence because I feel like I have everything I need to tackle all of the hard things that come up in growing a business."
-Alyssa Snow Callahan, MS, RDN
Nourished with Kindness
"Dietitian Business School has been pivotal in helping me understand the foundations of a solid business platform.
I have been a dietitian for over 20 years and even though I have a thriving private practice, I have wanted to enhance my business skills for a long time now. Dietitian Business School has given me ideas and inspiration to continue to build my private practice. As dietitians, we are not trained in business development and management, and this course has been fundamental in helping me in those areas.
The fact that Jennifer runs DBS from a non-diet platform combined with her authentic personality and strong counseling background is what led me to joining this program. The members-only Facebook group as well as the business meetings and workshops have been extremely helpful and an invaluable asset.
I highly recommend DBS. It not only will help you from a business standpoint, but it will help you personally and professionally in ways you cannot even imagine until you are a part of the wonderful community."
-Jacquelyn Stern, RDN
"When I talked to Jennifer and learned about DBS, I immediately felt welcomed into a like-minded community of wonderful dietitians.
Aside from the very helpful business lessons, I absolutely love the weekly group calls. The consistency of face-to-face time with the group is what I look forward to most and it's so encouraging and supportive. It is a great way to network with other dietitians and feel a sense of community when you work from home!"
Shannon Costello, RDN
Chef Shannon Nutrition
Amanda increased her confidence and motivation to open up her private practice and grew to full-time (with a waiting list) within 1 year!
Nicole loved the content, supervision, co-working, but most importantly the family environment that Dietitian Business School has formed.
"This is the kind of resource you'll wish you had from day one as a business owner in dietetics!
Jennifer fills all the gaps and alleviates the isolation you feel as a dietitian entrepreneur—providing supervision, co-working, business coaching, specific tips and practical steps. And the whole time you know she is really on YOUR team, wanting nothing more than for you to feel supported, connected, and well-equipped to build your business in a way that works for you!
One of my favorite aspects of DBS has actually been the co-working hours, seeing others in action and sharing goals, while we hunker down together—virtually!—and feel like we're in the same room!"
Heather Caplan, RD
Host of RD Real Talk
"I have seen so much progress and jumped many hurdles with Jennifer’s program Dietitian Business School.
Jennifer has many years of knowledge and experiences that show through her supervision, guidance, and business coaching. It’s been very helpful to gain support from her and the other dietitians in the group.
The bonus classes have helped me navigate various business items like taxes, billing insurance, to caring for clients. The co-working meetings help hold me accountable to complete tasks.
I feel more comfortable knowing I am not alone in the feelings that arise in owning a business that usually can alternate like excitement, fear, and overwhelm.
My latest victory is ending my part time job to pursue my private practice 100%! I am so grateful for the support Jennifer and the Pursuing Private Practice team have provided in building up my business."
Catherine Valadez, MS, RD, LD
My San Antonio Nutrition
"I invested in Dietitian Business School and Pursuing Private Practice when I realized I was very alone in my effort to build a private practice.
Not only was I alone, but my business hadn't progressed much in the last 9 months since opening. Now it's been another 9 months since joining Jennifer's group and I am MILES ahead of where I was.
Dietitian Business School teaches and models how and why to have a team surrounding you constantly. I hired my first contractor because of DBS and I'm looking forward to hiring my first employee soon! Working with a team feels great and I see a path forward to grow my business without running myself into the ground.
I've also made peer connections because of DBS that continue to be a source of support, collaboration and accountability. Jennifer always says that the act of investing in your business is what allows it to grow and she is spot on. I'm looking forward to building on what I've learned in DBS and will be recommending DBS to anyone who needs it!"
Amie got her money’s worth in the first 2 months of the program!
Angela said this program was the best investment into her private practice.
"Dietitian Business School is an invaluable resource for all dietitians who want to enter into private practice or grow their business.
Jennifer is very communicative and supportive in the Facebook group and is willing to help out to the best of her ability! She makes it seem like she is always available for us.
I know for a fact that setting up my business wouldn't have gone as smoothly as it did if it wasn't for Jennifer and her Dietitian Business School!
I whole-heartedly recommend this resource to all dietitians!"
Courtney Bellino, MS, RD, LDN
Feed and Flourish
"Joining DBS has been one of the best decisions and investments I have made as far as growing my business.
I've paid for other programs that were so poorly organized or so boring that I never completed them. What really sets DBS apart is that there are weekly group calls that keep you engaged in the program and offer so much support in addition to the curriculum.
I signed up for the Annual Option so that I could get full access and that has been totally worth it! I've hired my first employee (a dietitian) and hired an intern since joining DBS a few months ago. The information on how to scale and the hiring tools were so helpful and saved me a lot of time and headaches! If you are on the fence, I would say go for it!"
Heather Rudalavage, RDN, LDN
"I’m so glad that I invested in this program when I did.
I’m reflecting back to where I was when we had our first phone call and I was so hurt, lost, and angry. I had googled the symptoms of burnout just because I was curious and I checked every box. It’s frustrating thinking about how much I love working with people in repairing their relationship with food and their bodies. That was my full time job, but it wasn’t meeting that need. It definitely wasn’t my interaction with the patients and their families that led to that either – it was stemming from the business decisions that were being made and how powerless I felt in my own role.
Pursuing Private Practice helped me see that it’s possible to do what I love, charge what I’m worth, and practice in line with MY ideals."
Jen Haefele, RDN
"The Pursuing Private Practice community has been everything I needed and more!
I was very nervous to make this investment in myself, but Jennifer and the entire community has made me feel extremely welcome. Yes, it is a big group of aspiring entrepreneurs, which could be overwhelming, but in fact, it is just a big group of people who have been/are in the same position as you! So many resourceful people to reach out to, ask questions to, and learn from.
The content from each lesson of the course provides me with material to help me feel confident when making decisions and gives me a path to follow to continue moving forward. Overall, this course has been a great investment so far. I am learning and growing as a dietitian and business professional with each lesson, post in the Facebook group, group call, and question to Jennifer. I could not recommend it more!"
Stephanie Dorfman, MS, RD
Stephanie Dorfman Nutrition
"If what you need and want is someone to believe in you as well as show you how it’s done, I would definitely recommend signing up for Dietitian Business School.
Jennifer will feel like a good friend right away, and she is the kind of friend we all want to have - she creates a safe space and encourages us to share our feelings, she is really good at encouraging you and making you believe in yourself, she pushes you to prioritize self-care, and she is a wealth of knowledge (and if she doesn’t know the answer, she will do her best to find it for you!). Jennifer has been so flexible with me, as well as so warm and kind.
She also is doing her very best to give us a course that serves us well - she surveys us every month on what we would like to see in the course. If you don’t get the answer you need in the course content - no worries! There is an AMAZING Facebook group where you can go to get all of your individual questions answered, by Jennifer and others. It’s been really beautiful to see people post vulnerable things in the Facebook group, and see the community responding so supportively.
I love being a part of such an inclusive and encouraging group, surrounded by other awesome dietitians who believe in the power of Intuitive Eating too!"
Fiona Young, MS, RD
"I can say with 100% confidence I would not be where I am today without Dietitian Business School.
I feel so supported and confident in this new role as a business owner and truly have DBS to thank for that. You get so much with this membership – a new lesson each week to help you grow your business, self-care calls, supervision calls, business strategy calls, an incredible Facebook group, a huge community of like-minded individuals, the list goes on! Jennifer is so passionate about helping you succeed as a business owner and it truly shows.
I love that you can work through the lessons at your own pace and then go to the FB group to ask questions and get feedback from Jennifer and Elyssa, and the other RD's within DBS. I really did not have many RD connections prior to DBS. Having your own business can be lonely and it is just so nice to know I have this huge support system within DBS.
If you are thinking of joining - do it! You will not be disappointed."
Shay Tinari, MS, RD, LDN
Shay Tinari Nutrition
If you have any questions about joining Dietitian Business School, please reach out to the Pursuing Private Practice team at firstname.lastname@example.org. We're happy to answer any questions or schedule an inquiry call to see if you're a good match for our program.