If there’s one thing I understand as a business owner, it’s the desire to go from point A to point Z in as little time as possible.
We want to get to the finish line faster than anyone else. The “end.” The part where we feel confident and content with our business. Sounds pretty amazing, right? The catch is: in order to develop confidence as a business owner, you will probably have to work through a few hard times and challenges first. Confidence comes from the knowledge that you can handle whatever your business throws as you.
We have to walk the walk.
How many times have you heard a client ask, “Can you just tell me what to do and I’ll do it?”
As dietitians, we know that’s a just a band-aid. Sure, we could give them a quick “Ah-ha” moment, but we know that doesn’t really solve a client’s problem in the long run.
What really drives healing is sitting in the uncomfortable, messy, grey areas of life. The part where your client shows up, does the work, learns from insight, and decides to go forward in a way that sometimes feels scary and overwhelming.
I’m here to ask the same of you on your own business journey.
As a business owner, OF COURSE you want to get to the finish line. But what happens when that finish line changes? What happens when you grow out of your current offer? Or feel pulled to work in a different direction? What happens when you learn valuable lessons and want to change your business plan?
My point is that just like Intuitive Eating, there really isn’t an “end goal” in business.
It’s about your own journey and going on that path to business growth. You can find comfort in the discomfort. You can learn insightful information about yourself and apply this to your business. You can learn and grow as a provider and do even more impactful work with clients.
Take time to enjoy the messy middle. It’s where you will truly develop the confidence and skills you will need as a business owner.
Do the work.
Learn from it.
Move forward, even when it’s scary.