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Get at Least One New Client for Next Week!

I just got off of my Pursuing Private Practice Masterclass group coaching call and felt so excited to write this!

These group calls inspire ME just as much as I hope they inspire all of my students. We talked about so many exciting topics but one particular topic was my favorite–> how to get new clients.

I have been in private practice for 7 years (!!) and throughout the years I have had a wide range of active clients in my practice. Sometimes I am “slower” with less active clients and other times I am overwhelmed!! I find it depends on the “season” of business, the economic attitude of my area, as well as my own networking efforts. I’ve learned there are a few things I can do as a business owner to increase my referrals.

get new clientsHopefully these tips will help YOU get a new client for next week.

  1. Write a really good blog post or newsletter and blast it out on social media. Any popular or controversial topic has potential to get a lot of likes/views/links to your website and chances are someone may think “I need to see him or her”. Don’t forget to include at least a line about how you are taking new clients!
  2. Look at your existing clients and follow-up with their team. Do they have a doctor? Dietitian? Therapist? Psychiatrist? Can you update these other healthcare professionals about your present client so they know that you are doing a great job as a treatment provider? (And “doing a great job” doesn’t meant the client has to be doing well. Honesty is always best no matter what.)
  3. While in conversation…. ASK for more referrals!! I have openly said to many other healthcare professionals “I want some more clients” at certain times and have also told these people I have “popular” time slots open as well.
  4. Send business cards to at least 5 people. We are all obsessed with email in today’s world that I find it is so nice to get regular mail!! Anytime I get other providers business cards they go in the front of my business card holder and I’m thinking about that professional.
  5. Pick a NEW referral source and schedule a lunch date to really get to know them. Getting to know other healthcare professionals on a personal level is so much better networking than just introducing yourself and saying hi.

Taking my own advice… I am now taking on a few Registered Dietitian Nutritionists for supervision/business coaching sessions! (I do both because I find it impossible to only focus on either one. In my opinion they go together!). You can learn more about my Supervison programs here.

If you are interested in learning more about what supervision/business coaching does for your business, email me and we can schedule an inquiry session 🙂

 

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Find Your Community of Ideal Clients to Increase Referrals

If you’ve zoned in on your ideal client, it’s time to find the community that will help you get more of these clients!

In order to increase referrals from other professionals, you need to be networking with the community that serves your client population.  That’s how they’re going to learn about you and your services.  Ask yourself, “Who is my community and how can I meet them?”

work2Who are like-minded professionals who may also treat clients you want to have?  Where do these professionals work?  Are they doctors or specialists?  Are they personal trainers?  Are they social workers?  Do they belong to organizations or are they involved in committees?  Where do these professionals go for continuing education?  Where do they network?

Consider trying to speak at one of their networking events or going to a meeting to learn more about their profession.

Who else in your community does a similar job to yours?  Or are there clinicians who have the ideal job that you want to have?  Go out and meet them too!  Remember, there are more than enough clients to go around, and no one is ever in direct competition with you.  These are valuable connections who will sometimes serve you more than other professional connections.  The more you build up one another, the more you both succeed.  Get to know your colleagues, and you’ll both be sharing secrets for success and thriving.

There are various organizations for small businesses that can also help with networking and making connections.  Check out local entrepreneur groups, mentoring for small business organizations, and local Chambers of Commerce.  There also might be opportunities for networking with professionals online, such as professional groups, listservs, LinkedIn, and social media.

Learn all about mistakes that I made when starting out: 10 Mistakes Professionals Make in Private Practice. Enter your name and email below to get your copy. 

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