free training for dietitans
Create your Business plan
FIVE ESSENTIAL BUSINESS STRATEGIES To build your private practice
Designed For Your Stage of Business!
We challenge diet culture and hustle culture. Let us show you how to build a sustainable business that doesn’t include burnout.
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Pursuing Private Practice has taught me how to grow my business into something that fits my wants and needs and how to take care of myself in the process. - Amy Guice, MAEd, RD, LD, CEDRD
The Pursuing Private Practice Team provides resources, support, and time. The program has been key in forming a business strategy and growth for my business! - Catherine Valadez MS, RD, LD
Say hello to strategies that will move your business forward no matter what stage of business you're in
Make an impact, bring in consistent revenue, and prioritize your self-care
you will learn...
Meet your host...
Hi, I'm Jennifer McGurk! I’m a Certified Eating Disorders Registered Dietitian, as well as a clinical supervisor and business coach for other dietitians.
When I started my private practice, there were no simple resources. There was no roadmap of what to do. I spent hours on Google, I read business books, and I talked to a few close mentors. When I was finally “ready” to open, I pushed it back for another FULL YEAR because I couldn't settle on a “perfect" business name. Was it really about the name? No. Was it anxiety and fear? Yes!
Fast forward to today, I’ve been in private practice for over 10 years… Getting to make an impact with the clients who need me the most is the best part of private practice. But there is more… flexibility over my own schedule, control over the work that I do, shifting mindset around money as a boundary, AND leading a team of people I love working with everyday!
My own business has grown significantly over the past 10 years and I want to inspire you that you can build a business that makes a difference in this world, whether you’re starting, growing, scaling, or coasting. I believe there are many different business models that work for different ideal clients: 1:1 nutrition counseling, group programs, online courses and memberships, and building a group private practice. As a non-diet dietitian, I believe in our shared mission to help our clients feel fabulous about food.
If you have the drive to help your clients, you can learn business skills and strategy.