Welcome future dietitian business owner!

I’m about to make your life a whole lot easier…

Starting a business should be exciting! But, it can often feel overwhelming and cause stress, anxiety, and fear.

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Let me guess...

You’ve been thinking about starting a private practice.

You have another job that isn’t fulfilling and you long for something else!

You want to use your skills as a dietitian to help clients… which means counseling clients long term, not just having a five-minute conversation and scribbling a quick note.

You know starting a private practice could be THE THING that will launch your passion project but… you have no idea what you need to get started.

You’re feeling scared to put yourself out there. After all… you have never done this before.

Setting up a private practice can be frightening…

but I believe that you are a strong, capable dietitian with a mission to help clients. Your calling is stronger than your fear.

You are a passionate professional wanting to make a difference for your clients.

You believe in the power of nutrition counseling but now it’s time to believe in yourself.

And yes, I’ve experienced that fear too. After all...

Every expert was once a beginner!

Introducing...

The course designed to take you from knowing nothing to booking your first client

Lesson 1 | Lean In To All The Emotions

Lesson 2 | Create a Vision

Lesson 3 | Business Fundamentals (Virtual OR Local)

Lesson 4 | Office Setup

Lesson 5 | Financials and Insurance

Today's Price = $497

Get Instant Access to Beginner Basics >>

"I wanted to open a private practice for a while, but I had no idea where to start and it seemed so overwhelming. The way the class is broken up into sections allows you to learn at your own pace and helps with the overwhelming feelings. I do not think it is possible to finish this and not feel more confident about starting a private practice. I highly recommend this for anyone who wants to learn more and feel more confident about starting their own practice. My business has really taken off."

Brittany Woodard, RDN
Body Positive Mom

Hi, I’m Jennifer McGurk

I’m a Certified Eating Disorders Registered Dietitian, as well as a clinical supervisor and business coach for other dietitians.

When I started my private practice, there were no simple resources. There was no roadmap of what to do. I spent hours on Google, I read business books, I talked to a few close mentors. When I was finally “ready” to open, I delayed 1 FULL YEAR because I didn’t have my “perfect business name." Was it really about the name? No. Was it anxiety and fear? Yes!

Fast forward to today... I have been in private practice for almost 10 years. Getting to make an impact with the clients who need me the most is the best part about private practice. But there is more… flexibility over my schedule, control over the work that I do, and finally, making the money that I deserve is pretty amazing.

My private practice has been so successful that I have been able to hire other dietitians and build a group private practice, create an online course, start a podcast, and speak at conferences. At the same time, I’ve learned how to set boundaries and create a work/life balance so I can be a present mom to my 2 little kids.

I believe that if you have the passion and drive to help your clients, you can learn the business skills.

I created Pursuing Private Practice to support dietitians in building a business that makes an impact on their client’s lives.

"Pursuing Private Practice has helped me realize that starting a private practice doesn't have to feel impossible. When I first reached out to Jennifer, I didn't know where to even start. She helps you go at your own pace and makes everyone feel comfortable asking questions... I knew I wanted my private practice to be Intuitive Eating and HAES because I treat eating disorders, and Jennifer does an amazing job of tailoring the program to help with success in those areas. I'm so thankful for PPP and Jennifer!"

Kristen Sedler, Kind Nutrition Mind

Gain Confidence

Get Clarity

Save Time

Increase Energy

Everything you need to know in order to set up the foundation of your business

THIS WAS MADE FOR ME! >>

Wondering What's

Included?

5 video lessons that will teach you everything you need to set up your private practice

A business plan you can personalize to make sure you have everything lined up before you open

Templates for office policy forms, superbills, and marketing ideas

Audio lessons to help you build the foundation you need to thrive

Here's What You Get...

Lesson 1 | Lean In To All The Emotions

Lesson 2 | Create a Vision

Lesson 3 | Business Fundamentals (Virtual OR Local)

Lesson 4 | Office Setup

Lesson 5 | Financials and Insurance

Plus These Bonuses:

The forms I use for my business so you don’t have to recreate the wheel: assessment forms, office policies, authorization to release information, credit card authorization and more!

A sample opening email to potential referrals to help you kick off your email marketing strategy

The exact wording I use in my scheduling system when booking clients

An example of an inquiry call, so you know word-for-word what to say to land your first client!

Resources to support you when you get discouraged and want to give up

An Intuitive Eating guide to use with clients. While this course does not include information about nutrition counseling, I want to give you an example of something that I use all the time with my clients!

Today's Price = $497

Get Instant Access to Beginner Basics >>

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What about those feelings...

You WILL experience imposter syndrome

You ARE going to cry at some point

You WILL be overwhelmed

But… you are also going to feel ecstatic and jump for joy when you land that first client!

When you start a business, you experience a range of emotions... ups and downs, twists and turns. When you join Pursuing Private Practice: Beginner Basics, you will gain the skills and confidence you need to more easily navigate those twists and turns. Having a mentor who has already “been there” and receiving access to their tools and resources is invaluable when starting a business.

Pursuing Private Practice: Beginner Basics

is for you if...

You have a strong desire to help clients in private practice
You want clarity about setting up a business
You need confidence that you are making the right decisions
You want guidance on the steps you need to take

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Don't Just Take It From Me...

"At some point I began to realize if I wanted to stay true to my HAES and intuitive eating food philosophies, I might need to look for a new job...So I made the leap and started my own practice. And I struggled.

Then I found the pursuing private practice course. Not only do I feel like I have some direction in my business, I have goals, I have plans, and I now have profit.

I was able to put together a peer supervision group with like-minded RD's at the very beginning of their private practice journey like me. I was able to find a new HAES-aligned supervisor and am now actively pursuing my CEDRD. I have multiple new clients since starting the program.

Most importantly, I have a lot more hope, a lot more consistency in my life, and a lot fewer anxiety symptoms. Thank you so much, Jennifer!"

-Lauren Bickford, MS, RD, LDN, The Food Fight RD

"Don't start your private practice without doing PPP first - you won't regret it!

I love Jennifer's Pursing Private Practice online course. I had already started my private practice, doing video consulting only, and felt ready to move into in-person consulting in an office, and I didn't really have the confidence to know where to start.

I began PPP and immediately wished I had done it before I started my practice - it would have made everything much easier and less stressful! This course is a must if you are even considering private practice, because Jennifer walks you through essentials like understanding why you want to do private practice and how you want to practice (aka figuring out your niche).

She also diffuses intimidating subjects like writing a business plan, setting up your office, taking payments, and deciding on how you'll do your record-keeping, aspects I hadn't given nearly enough thought before the course (my powers of avoidance are stellar).
Her checklists are so helpful for getting organized, something I can sometimes struggle with when the stakes feel high. Most importantly, she provided guidance on figuring out how to set my rates, something I was really floundering with!

-Glenys Oyston, Dare to Not Diet

"Pursuing Private Practice provided me with a great foundation to start my private practice. It was helpful to have the information presented in many ways. Jennifer's attention to detail, support, and overall guiding compassion truly sets this program apart from other 'get started in private practice' programs."

-Amanda Bullat, Alpine Nutrition

"The Beginner Basics course is WONDERFUL! I can't say enough great things about it. I am a newly graduated student, trying to study for the RD exam and start a private practice at the same time. This program has made me feel empowered and confident that I can do this scary/crazy thing! Thank you so much for creating it and sharing your expertise. It is such a gift!"

-Sammy Robben

SIGN ME UP! >>

I know starting a private practice can be really scary.

But I know it is also vastly rewarding. That’s why I am so passionate about helping you figure it all out - no matter what stage of business you are in.

I consider this program the first step in building a business. Please know that when you join Pursuing Private Practice: Beginner Basics, you will always have the option to move up to my advanced programs - to grow and to scale. I would feel honored to support you as you build your profitable business. I would feel honored to be your mentor as you make an impact in this world - doing the work you love to do.

Frequently Asked Questions

I'm not sure this is the right time for me to invest in starting a business.

People ask me all the time, “I don’t know if this is the right time for me, how do I decide if I should do this?”

My answer is always the same: There is never a perfect “right time” to make an investment in your business. Especially right now, when things feel really unpredictable. But I know that as the world continues to heal, people are going to need nutrition counseling more than ever before. A lot of my clients are struggling and are thankful for the virtual work that we can continue in this time. I never could have adapted if it wasn't for the support of other business owners around me.

The key is to recognize that your passion is worth it. Your business is WORTH THE INVESTMENT to serve your people. We are all functioning as best as we possibly can right now and that's all we can do. I will always strive to learn and grow and do better in a world that is uncertain right now. But I know my work (and your work, too!!) is so incredibly important for the world that we live in. My mission to support clients in healing their relationship with food is what I was meant to do, and I only feel stronger about this in our unsettled world.

I have made negative money because I’ve spent more on starting a business than expected.

What other programs and services do you offer dietitians?

At this time, Pursuing Private Practice offers 3 different options for dietitians. This course, Beginner Basics, is for dietitians who are starting a business and are at the very beginning of setting up a private practice.

Dietitian Business School is a membership for dietitians growing a business and also expanding beyond private practice into online courses/programs, group coaching, and hiring others to build a group private practice. Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

Help Your Clients Feel Fabulous About Food is a course meant for a dietitian wanting to learn more about a non-diet approach to nutrition counseling. This course offers the best nutrition counseling strategies for intuitive eating, eating disorder recovery, and body positivity. Each lesson is full of tips for counseling on popular topics and how to implement these topics into the work that you do with clients. The course also comes with 15 handouts you can use with clients so you don't have to re-create anything for your own practice.

What if I want to work with you one-on-one but I’m just starting out?

I offer a live Q and A session to anyone in Beginner Basics a few times/year! It's a great way to connect with and get your questions answered.

However, I only provide official supervision and coaching for dietitians in Dietitian Business School. When you join, you get access to group supervision sessions (some led by me, others by our PPP nutrition director Elyssa Toomey), hot seat coaching by me at our group calls and in our Facebook group. And if you still need more 1:1, I do offer business strategy sessions but only for dietitians in Dietitian Business School.

Do you offer any refunds?

What if I’m not an Intuitive Eating dietitian?

I created Pursuing Private Practice to help serve dietitians who are interested in building a business that specializes in a weight-inclusive, Intuitive Eating approach to counseling. So while you do not have to be an Intuitive Eating dietitian to participate in Pursuing Private Practice, I want you to know that the Intuitive Eating philosophy will be seen throughout the course.

I fully believe in the Health at Every Size principles and body positivity. I would LOVE to support you in learning about Intuitive Eating, as I believe an Intuitive Eating approach to nutrition counseling is perfect for private practice. Clients need your expertise in healing their relationship with food, and this meaningful work creates a sense of pride and accomplishment for providers.

I am so passionate about this philosophy, but I did not always practice in this way. My first career as a dietitian was centered in weight loss and diet culture. Once I learned more about eating disorder recovery and Intuitive Eating, I transitioned my professional career as a dietitian. I am honored to teach what I know about nutrition through Pursuing Private Practice, as I fully believe my nutrition counseling style has been the key component that has grown my practice significantly and allowed me to hire a team of dietitians.

Does this course offer CEU's to dietitians?

COUNT ME IN! >>

Here's What's Included...

Lesson 1 | Lean In To All The Emotions

Lesson 2 | Create a Vision

Lesson 3 | Business Fundamentals (Virtual OR Local)

Lesson 4 | Office Setup

Lesson 5 | Financials and Insurance

Plus These Bonuses:

The forms I use for my business so you don’t have to recreate the wheel: assessment forms, office policies, authorization to release information, credit card authorization and more!

A sample opening email to potential referrals to help you kick off your email marketing strategy

The exact wording I use in my scheduling system when booking clients

An example of an inquiry call, so you know word-for-word what to say to land your first client!

Resources to support you when you get discouraged and want to give up

Today's Price = $497

Get Instant Access to Beginner Basics >>

Have more questions? Get in touch!

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