Welcome future dietitian business owner!
Your life is about to get a whole lot easier...
You’ve been thinking about starting a private practice. And, you:
- Get overwhelmed with all the details like getting an EIN, setting up an LLC, bank accounts, and all the other details.
- Aren’t sure you have what it takes to run a private practice.
- Keep hearing those other dietitians tell you, “You need at least two years in clinical” before you can do anything else. (PSST - this is BS!)
- Aren’t sure how much getting your private practice up and running will cost.
- Don’t know how to get clients as a dietitian
You see all the other successful private practice dietitians and wonder if you really can do it too
You are here because you are a strong, capable dietitian on a mission to help clients.
Your calling to become a business owner is stronger than your fear.
If you can do all it took to become an RDN, you CAN start a private practice.
Remember, every expert was once a beginner!
Introducing...
The course that takes you from knowing nothing about setting up and running a Private Practice to booking your first client!
Beginner Basics shows you how to start a nutrition business. And, you’ll be confident that your business is set up right from the start.
Once you enroll in Beginner basics you’ll start your journey to becoming a business owner by learning how to:
- Lean into all the emotions you have about starting your private practice so fear won’t hold you back any longer
- Develop a vision for your business that aligns with your values and goals
- Know all the details and get everything set up and get your first client booked!
"I wanted to open a private practice for a while, but I had no idea where to start and it seemed so overwhelming. The way the course is broken up into sections allows you to learn at your own pace and helps with the overwhelming feelings. I do not think it is possible to finish this and not feel more confident about starting a private practice. I highly recommend this for anyone who wants to learn more and feel more confident about starting their own practice. My business has really taken off."
Brittany Woodard, RDN
Body Positive Mom
Hi, I'm Jennifer McGurk
When I started my private practice over 10 years ago, there was no roadmap of what to do. I spent hours on Google, read business books and talked to a few close mentors.
When I was finally “ready” to open, I waited another FULL YEAR because I didn’t have my “perfect business name."
Was it really about the name? No.
Was it anxiety and fear? Absolutely.
When I looked back and realized how far I and my business had come, I just knew I had to help other dietitians create and run successful nutrition businesses, too.
That realization led to the creation of Business Basics — a course that leads you, step-by-step, through how to start a nutrition business and ensure it is set up for success.
You have the passion and drive to help your clients. With Beginner Basics you will learn the business skills.
You can make your dreams of owning a private practice a reality.
I created Pursuing Private Practice to support dietitians in building a business that makes a real impact on their clients’ lives and make the money they deserve.
"Pursuing Private Practice has helped me realize that starting a private practice doesn't have to feel impossible. When I first reached out to Jennifer, I didn't know where to even start. She helps you go at your own pace and makes everyone feel comfortable asking questions... I knew I wanted my private practice to be Intuitive Eating and HAES because I treat eating disorders, and Jennifer does an amazing job of tailoring the program to help with success in those areas. I'm so thankful for PPP and Jennifer!"
Kristen Sedler, Kind Nutrition Mind
Everything you need to know in order to set up the foundation of your business
Here's What
You Get
👩🏻🏫 5 Video Lessons
5 video lessons where you’ll learn everything you need to set up your private practice
📄 Swipe Files
Swipe files for office policy forms and superbills (these are the forms I use in my practice that you personalize and use in yours!)
🙌🏽 Personalized Business Plan
A business plan you can personalize to make sure you have everything lined up before you open for clients
🙋🏾♀️ Marketing Ideas
Ideas to market your new business and get clients making appointments
Your Course Roadmap
💗 Lesson 1 | Lean In To All The Emotions
You’ll start by working on your mindset so that you can lean into, face, and overcome the fears of starting a business.
⭐️ Lesson 2 | Create a Vision
Your vision includes your niche, identifying your ideal clients, and setting some boundaries so you can have your business and a life.
📂 Lesson 3 | Business Fundamentals (Virtual OR Local)
You'll set up a business plan and get all the details in place.
💻 Lesson 4 | Office Setup
You'll set up your office and decide your rates.
💵 Lesson 5 | Financials and Insurance
You'll decide how to pay yourself and whether or not to take insurance.
Plus These Bonuses:
How to set up a virtual private practice
How to build a private practice on the side or as a full-time business
An example of an inquiry call, so you know word-for-word what to say to land your first client!
The exact wording I use in my scheduling system when booking clients
How to make the initial appointment so powerful your clients can’t wait to see you again (and tell their friends)
Templates for marketing emails so you’ve got a head start knowing what to say when reaching out to referral sources so they can’t wait to send their clients your way
10 ready-to-use nutrition handouts for clients: these handouts focus on Intuitive Eating, eating disorder recovery, and supporting a client with their relationship with food.
A workshop so you can plan your calendar to achieve your goals and have work-life balance (this is worth an additional 1 CEU until January 2023!)
Decide which EMR is right for you with the EMR Showcase in June, 2022: We will be hosting a variety of EMR companies for a mini "conference"
Our Swipe Files Include:
The forms I use for my business so you don’t have to recreate the wheel:
📝 Nutrition Intake Form
🔍 Assessment Forms
🖊 Office Policy Forms
🔓 Authorization to Release Information Form
💳 Credit Card Authorization Form
📄 Good Faith Estimate Template
and more!
You can get started building your private practice today for only $497.
Once you enroll, you get immediate access to all the lessons!
When you start a business, you experience the entire range of emotions with every step forward--and with every step back.
When you join Pursuing Private Practice: Beginner Basics, you’ll gain the skills and confidence you need to more easily navigate those twists and turns.
You'll have a mentor who has already “been there” and you'll receive access to their tools and resources which is invaluable when starting a business.
Don't Just Take It From Me...
"At some point I began to realize if I wanted to stay true to my HAES and intuitive eating food philosophies, I might need to look for a new job...So I made the leap and started my own practice. And I struggled.
Then I found the Pursuing Private Practice course. Not only do I feel like I have some direction in my business, I have goals, I have plans, and I now have profit.
I was able to put together a peer supervision group with like-minded RD's at the very beginning of their private practice journey like me. I was able to find a new HAES-aligned supervisor and am now actively pursuing my CEDRD. I have had multiple new clients since starting the program.
Most importantly, I have a lot more hope, a lot more consistency in my life, and a lot fewer anxiety symptoms. Thank you so much, Jennifer!"
-Lauren Bickford, MS, RD, LDN, The Food Fight RD
"Don't start your private practice without doing this course first - you won't regret it!
I love Jennifer's course. I had already started my private practice, doing video consulting only, and felt ready to move into in-person consulting in an office, and I didn't really have the confidence to know where to start.
I began the course and immediately wished I had done it before I started my practice - it would have made everything much easier and less stressful! This course is a must if you are even considering private practice, because Jennifer walks you through essentials like understanding why you want to do private practice and how you want to practice (aka figuring out your niche).
She also diffuses intimidating subjects like writing a business plan, setting up your office, taking payments, and deciding on how you'll do your record-keeping, aspects I hadn't given nearly enough thought before the course (my powers of avoidance are stellar).
Her checklists are so helpful for getting organized, something I can sometimes struggle with when the stakes feel high. Most importantly, she provided guidance on figuring out how to set my rates, something I was really floundering with!
-Glenys Oyston, Dare to Not Diet
"Pursuing Private Practice provided me with a great foundation to start my private practice. It was helpful to have the information presented in many ways. Jennifer's attention to detail, support, and overall guiding compassion truly sets this program apart from other 'get started in private practice' programs."
-Amanda Bullat, Alpine Nutrition
"The Beginner Basics course is WONDERFUL! I can't say enough great things about it. I am a newly graduated student, trying to study for the RD exam and start a private practice at the same time. This program has made me feel empowered and confident that I can do this scary/crazy thing! Thank you so much for creating it and sharing your expertise. It is such a gift!"
-Sammy Robben
I know starting a private practice can be really scary.
Jennifer
Frequently Asked Questions
Have more questions? Get in touch!