Welcome future dietitian business owner!
Get step-by-step guidance on how to start your private practice
Go From Knowing Nothing About Setting Up
And Running A Private Practice...
To Booking Your First Client!
You’ve been thinking about starting a private practice. And, you:
- Get overwhelmed with all the details like getting an EIN, setting up an LLC, bank accounts, and all the other details.
- Aren’t sure you have what it takes to run a private practice.
- Keep hearing those other dietitians tell you, “You need at least two years in clinical” before you can do anything else. (PSST - this is BS!)
- Aren’t sure how much getting your private practice up and running will cost.
- Don’t know how to get clients as a dietitian
You see all the other successful private practice dietitians and wonder if you really can do it too
You are here because you are a strong, capable dietitian on a mission to help clients.
Your calling to become a business owner is stronger than your fear.
If you can pass Organic Chemistry to become to become an RDN, you CAN start a private practice.
Imagine challenging yourself to take that very first step. The first step is always the hardest one!
Remember, every expert was once a beginner!
The course that teaches you how to Start your private practice
Get the confidence you need to start a nutrition business.
Beginner Basics will transform you into a strong business owner. This course will show you how to:
- Overcome all the negative emotions that are holding you back from starting your business
- Develop a vision for your business that aligns with your values and reach your goals
- Set up your business with ease and get your first client booked!
"I wanted to open a private practice for a while, but I had no idea where to start and it seemed so overwhelming. The way the course is broken up into sections allows you to learn at your own pace and helps with the overwhelming feelings. I do not think it is possible to finish this and not feel more confident about starting a private practice. I highly recommend this for anyone who wants to learn more and feel more confident about starting their own practice. My business has really taken off."
Brittany Woodard, RDN
Body Positive Mom
Hi, I'm Jennifer McGurk
Hi, I’m Jennifer McGurk - Successful Private Practice Owner and Your Guide to Help You Start Your Private Practice
I’ve been in private practice for over 10 years. I have made alllll the mistakes in building my business and I’m here to tell you that you don’t have to make those mistakes too.
Private Practice WILL have ups and downs. I celebrate the wins AND understand the need to vent frustrations. But in the end, the journey is worth it. I celebrate being my own boss because I get to:
- Make an impact with clients teach others how to do great work as a dietitian
- Enjoy flexibility over my schedule so that I can say “yes” to projects that make a difference
- Make money to support my family so that I can help you do the same
When I started my private practice over 10 years ago, there was no roadmap of what to do. I spent hours on Google, read business books and talked to a few close mentors.
When I was finally “ready” to open, I waited another FULL YEAR because I didn’t have my “perfect business name."
Was it really about the name? No.
Was it anxiety and fear? Absolutely.
When I looked back and realized how far I and my business had come, I just knew I had to help other dietitians create and run successful nutrition businesses, too.
That realization led to the creation of Business Basics — a course that leads you, step-by-step, through how to start a nutrition business and ensure it is set up for success.
You have the passion and drive to help your clients. With Beginner Basics you will learn the business skills.
You can make your dreams of owning a private practice a reality.
I created Beginner Basics so that you don’t have to spend A FULL YEAR waiting to start your business.
You can build a business NOW that makes a real impact on your clients’ lives while making the money you deserve.
Dietitians don’t just build a business for ourselves, we build a business to make a difference in the world.
Here at Pursuing Private Practice, we support organizations that aim to increase diversity in our field. All dietitians, regardless of culture, race, ethnicity, ability, size, gender, sexual orientation, religion (and more!) should be able to start and successfully build a business.
Our different lived experiences strengthen our field.
We encourage all business owners to honor their unique story.
Pursuing Private Practice: Beginner Basics
is for you if...
- You have a strong desire to help clients in private practice.
- You want to get paid what you’re actually worth.
- You want clarity about setting up a business.
- You need confidence that you're making the right decisions.
- You want step-by-step guidance on what to do to set your business up right
- You know your business will make a difference in this world and you want to be part of a movement that helps clients feel fabulous about food
"Pursuing Private Practice has helped me realize that starting a private practice doesn't have to feel impossible. When I first reached out to Jennifer, I didn't know where to even start. She helps you go at your own pace and makes everyone feel comfortable asking questions... I knew I wanted my private practice to be Intuitive Eating and HAES because I treat eating disorders, and Jennifer does an amazing job of tailoring the program to help with success in those areas. I'm so thankful for PPP and Jennifer!"
Kristen Sedler, Kind Nutrition Mind
👩🏻🏫 5 Video Lessons
5 jam-packed video lessons where you’ll get step-by-step guidance to set up your private practice
📄 Swipe Files
Swipe files for office policy forms and superbills (these are the forms I use in my practice that you personalize and use in yours!)
🙌🏽 Personalized Business Plan
A business plan you can personalize to make sure you have everything lined up before you open for clients
🙋🏾♀️ Marketing Ideas
Specific marketing ideas to introduce your new business and get clients making appointments
Our Swipe Files Include:
The forms I use for my business so you don’t have to recreate the wheel:
Initial Assessment Form
Office Policies Form
Authorization to Release Information Form
Credit Card Authorization Form
Good Faith Estimate Template
Your Course Roadmap
💗 Lesson 1 | Overcome Impostor Syndrome and Create Mindset Shifts
You’ll start by working on your mindset so that you can lean into, face, and overcome the fears of starting a business.
⭐️ Lesson 2 | Define Your “Ideal-ish” Client
Set the vision for your private practice by identifying who you like to work with and why. There isn’t a need to “niche down” yet, but you can absolutely talk to an ideal client when you set up your business.
📂 Lesson 3 | Develop Your Business Plan
We give you a business plan roadmap to keep all of your plans in one place! This includes some important legal decisions and how to pay taxes.
💻 Lesson 4 | Set Up Your Office
Whether you’re in-person or virtual, you need a place to work! Your office space also includes your systems, Electronic Medical Record, how to pay yourself, and also the decision to accept insurance.
💵 Lesson 5 | Present Your Practice and Get Your First Client!
You’ll be given simple marketing ideas to announce that you’re open so you can take your first client!
Plus These Bonuses:
- An extra training: How to build a private practice on the side with a full-time job
- An example of an inquiry call, so you know word-for-word what to say to land your first client!
- Templates for marketing emails so you’ve got a head start knowing what to say when reaching out to referral sources so they can’t wait to send their clients your way
- 10 ready-to-use nutrition handouts for clients: these handouts focus on Intuitive Eating, eating disorder recovery, and supporting a client with their relationship with food
- An extra workshop to show you how to plan your calendar so that you can achieve your goals and have work-life balance (this is worth an additional 1 CEU until January 2023!)
- An EMR Showcase! Decide which EMR is right for you with our EMR Showcase: we feature 6 options so you can see pros and cons of each product
You can get started building your private practice today for only $497 OR 3 monthly payments of $175.
Once you enroll, you get immediate access to all of the content!
When you start a business, you experience the entire range of emotions with every step forward--and with every step back.
When you join Pursuing Private Practice: Beginner Basics, you’ll gain the skills and confidence you need to more easily navigate those twists and turns.
You'll have a mentor who has already “been there” and you'll receive access to their tools and resources which is invaluable when starting a business.
Don't Just Take It From Me...
"At some point I began to realize if I wanted to stay true to my HAES and intuitive eating food philosophies, I might need to look for a new job...So I made the leap and started my own practice. And I struggled.
Then I found the Pursuing Private Practice course. Not only do I feel like I have some direction in my business, I have goals, I have plans, and I now have profit.
I was able to put together a peer supervision group with like-minded RD's at the very beginning of their private practice journey like me. I was able to find a new HAES-aligned supervisor and am now actively pursuing my CEDRD. I have had multiple new clients since starting the program.
Most importantly, I have a lot more hope, a lot more consistency in my life, and a lot fewer anxiety symptoms. Thank you so much, Jennifer!"
-Lauren Bickford, MS, RD, LDN, The Food Fight RD
"Don't start your private practice without doing this course first - you won't regret it!
I love Jennifer's course. I had already started my private practice, doing video consulting only, and felt ready to move into in-person consulting in an office, and I didn't really have the confidence to know where to start.
I began the course and immediately wished I had done it before I started my practice - it would have made everything much easier and less stressful! This course is a must if you are even considering private practice, because Jennifer walks you through essentials like understanding why you want to do private practice and how you want to practice (aka figuring out your niche).
She also diffuses intimidating subjects like writing a business plan, setting up your office, taking payments, and deciding on how you'll do your record-keeping, aspects I hadn't given nearly enough thought before the course (my powers of avoidance are stellar).
Her checklists are so helpful for getting organized, something I can sometimes struggle with when the stakes feel high. Most importantly, she provided guidance on figuring out how to set my rates, something I was really floundering with!
-Glenys Oyston, Dare to Not Diet
"Pursuing Private Practice provided me with a great foundation to start my private practice. It was helpful to have the information presented in many ways. Jennifer's attention to detail, support, and overall guiding compassion truly sets this program apart from other 'get started in private practice' programs."
-Amanda Bullat, Alpine Nutrition
"The Beginner Basics course is WONDERFUL! I can't say enough great things about it. I am a newly graduated student, trying to study for the RD exam and start a private practice at the same time. This program has made me feel empowered and confident that I can do this scary/crazy thing! Thank you so much for creating it and sharing your expertise. It is such a gift!"
I know starting a private practice can be really scary.
And, I also know it’s vastly rewarding. That’s why I’m so passionate about helping you figure it all out - no matter what stage of business you’re in.
This program is your first step in building a business. You’ll get all the basics you need to have a solid foundation and get your first client.
I’d be honored to have you in Beginner Basics and be your mentor as you make an impact in this world - doing the work you love to do on your terms.