The Pursuing Private Practice Podcast with Jennifer McGurk
This episode is about a topic that is near and dear to my heart: marketing yourself as an anti-diet intuitive eating dietitian. I really hope this message impacts you and helps you move forward in your business!
Sometimes it seems like everyone out there is an anti-diet intuitive eating dietitian with a virtual practice, right?! So many of us have moved our practice to a virtual model, and we’re all teaching the same type of content and offering the same type of services to our clients.
This is why it is so important as a dietitian that you infuse your personality and put your own spin on your messaging and your offers. There are going to be people who truly resonate with YOU, and those are your ideal clients. There are also going to be people who do not resonate with you, and that’s great too! They aren’t your ideal client. Trust me, there are more than enough clients to go around!
When you have a message and a mission that is out there to the world that really attracts your ideal person, it is so much better for the health and longevity of your business! Now is the perfect time to work on this. What can you do right now to attract the people that are perfect for you?
Some of the topics discussed include:
- You are your own business, and you see things through your own eyes
- Specializing within a sub-niche (a niche within a niche!)
- Pivoting to be helpful now
- The power of community in marketing
How are you going to put your own spin into an intuitive eating, weight-inclusive, anti-diet message to help your audience? – Jennifer McGurk
The Pursuing Private Practice® for Intuitive Eating program is a course for dietitians and nutritionists who want to grow their private practice, get more clients, and do work they truly love to do! This course is the only course that teaches dietitians how to successfully grow a private practice that specializes in Intuitive Eating. Your investment will save you time, money, and energy in the long-run. Check out the details at pursuingprivatepractice.com/theecourse.
RESOURCES FROM JENNIFER
- Thriving In Uncertainty
- Training Programs for Dietitians
- 10 Steps to Build a Weight Inclusive Business
- 10 Mistakes Professional Make in Private Practice
- 5 Secrets To Make Money and Make An Impact In Your Private Practice
- 5 Reasons Why Your Clients Binge Eat
- Connect on Facebook
- Connect on Instagram
Jennifer McGurk, RDN, CDN, CDE, CEDRD is a Registered Dietitian Nutritionist whose mission is to help dietitians Be the Dietitian you were Meant to Be. She is an expert in the field of eating disorders and also supervises other Registered Dietitians as an iaedp approved supervisor. She is the owner of Eat With Knowledge in Nyack, NY and leads a team of dietitians who support the philosophy, “Feel fabulous about food!”
Download her FREE resource on the top 10 mistakes professionals make in private practice.