
Hi Love Food listener!
I'm so excited that you're here to learn more about Pursuing Private Practice. I'm on a mission to help empower dietitian business owners to build a business that really matters in this world and to increase their skills in nutrition counseling.
I have two free resources to share with you, depending on where you are at in your business journey!
Check them both out below!
Are you brand new to business?
Stop the noise, clear the overwhelm, and make space for what really matters when you start a business.
Download my FREE Dietitian Business Plan Roadmap to learn the 10 key steps you need to take to start a nutrition counseling private practice!
YES, you will be scared to open but at the same time, you know this is what you are meant to do.
Enter your name and email below to get started!

Are you growing your business?
Pursuing Private Practice is running a bootcamp challenge that will teach you the 3 Fundamental Marketing Strategies to Get 3 New Clients.
Get specific training to expand your marketing strategy for your business. You will learn:
- How to build a foundation for your marketing that sets you up for consistent referrals.
- How to plan your “to-do’s” based on strategy, so that you always know the priority of what to do next... and more importantly, what not to do.
- How you may be networking all wrong and how to network in a different way that will triple your referrals.
Enter your name and email below to sign up!


Who are you learning from?
Hi, I'm Jennifer McGurk!
I’m a Certified Eating Disorders Registered Dietitian, as well as a clinical supervisor and business coach for other dietitians.
When I started my private practice, there were no simple resources. There was no roadmap of what to do. I spent hours on Google, I read countless business books, and I talked to a few close mentors. When I was finally “ready” to open, I delayed 1 FULL YEAR because I didn’t have my “perfect business name." Was it really about the name? No way. I was full of anxiety and fear!
I know how you feel right now. You feel overwhelmed and you’re nervous, but you’re also so excited. I’m here to tell you that you can take this first step. I believe that if you have the passion and drive to help your clients, you can learn the business part.
One step at a time.
